SURVEY


COMMERCIALS 30 INTRODUCTION HOW IT WORKS


Each year, we ask commercials production houses for details of their businesses. In normal years, this information is used to form the top 30. Due to the disruption of COVID, we have not asked for turnovers and have not ranked companies as usual. The Best in Show rankings and Peer Poll still stand however and the Top 30 itself is an A-Z showcase of the best in the business


It’s been a roller coaster of a year in commercials production and the trickiest one to navigate in its history, but there’s a sense of cautious optimism now starting to creep in


lockdown was closing in. Back then, nobody could have


F


Above from left to right: Amazon The Show Must Go On


Pretty Bird; Bodyform Wombstories Chelsea Pictures. Next page: Amazon Before Alexa Somesuch;


2021 Spring 2021 C01


Moneysupermarket Money Calm Bull


Blink; Biscuit Ironing Amazon; John Lewis Give a Little Love Pulse Films


foreseen the year that was to come. For commercials producers, it


wouldn’t be hyperbole to describe 2020 as the toughest one on record and a period that required “the skills of a fortune teller, the empathy of a nurse, and the determination of a winning greyhound,” as Park Village puts it. Caviar describes those first few


weeks of Lockdown as “scary. The pandemic brought our industry to a standstill at one point, and none of us knew when we could shoot again.” Blink too says, “it was a very


challenging three months during the first lock down, with a great deal of uncertainty around when production would be able to continue and how.” But, as many discovered, this was


to be a year of extreme highs and lows in terms of work flow. “From July onwards we had a very busy period up


or the last Commercials 30 Survey, back in Spring last year, we went to press just as the first


Commercials 30


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112