Clockwise: Riff Raff;


Burberry Festive Ikea The


Tortoise and the Hare Pulse Films;


Macmillan Whatever It Takes Iconoclast;


Alexander McQueen First Light Academy;


Tesco No Naughty List Somesuch; Three Real 5G Academy


is Riff Raff’s Megaforce-directed Festive Christmas spot for Burberry, a feast of stunning choreography, cinematography and ice cold vfx. “The energy, polish and contemporary brand values fly off the screen like giant hailstones,” says one of the ad’s admirers. Others say it was “a joy to watch everytime, dazzling” and “simple, effective and memorable” and “ambitious and different, when the temptation from all clients was to be safe and not put your head above the parapet.” In second place is Iconoclast director Jonathan Alric’s incredibly moving Whatever it Takes for


F


ar and away the winner in this year’s poll of commercials producers’ favourite ads


Macmillan, described as “raw, heartfelt, honest, beautifully observed and powerfully restrained.” “It’s a project everyone wishes they had made,” says another voter while others point to the “sheer power of a genuine story at such a poignant time.” Three ads make third place in our poll of producers’ favourite ads - Ian Pons Jewell’s Real 5G for Three, directed through Academy and described as “a feast for the eyes. Bold, brave and epic in scale and ambition.” Also in third is Pretty Bird director Melina Matsoukas’ Xmas spot for Amazon, The Show Must Go On that “hit the perfect tone and balance of message at a difficult time.” In third too is the “perfect execution” of Just Eat’s Snoop by Riff Raff’s Francois Rousselet.


BEST COMMERCIALS TOP 10


As part of the Commercials 30, ad producers also get to vote for their favourite directors, ads, agencies, post houses, editors and colourists. Here are the results


Spring 2021 C07


01 02 03= 03= 03= 06= 06= 08 09=


Burberry Festive Riff Raff Macmillan Whatever It Takes Iconoclast Three Real 5G Academy Amazon The Show Must Go On Pretty Bird Just Eat Snoop Riff Raff Ikea The Tortoise and the Hare Pulse Films Ikea Silence the Critics MJZ Bodyform Wombstories Chelsea Pictures Nike You Can’t Stop Us Pulse Films; Plenty XMess Somesuch; John Lewis Give a Little Love Pulse Films; Alexander McQueen First Light Academy; Amazon Before Alexa Somesuch; Coca Cola Open Somesuch; Moneysupermarket Money Calm Bull Blink; Tesco No Naughty List Somesuch


Commercials 30


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112