SURVEY
COMMERCIALS 30 TOP PRODUCERS
RATTLING STICK
rattlingstick.com
25-26 Dering Street London W1S 1AT t 020 7851 2000 president Johnnie Frankel ep Stuart Bentham new business Josie Juneau credits Victory Swim: You Can’t Stop Us by Sara Dunlop for W+K Amsterdam/ Nike; Need For Speed: Hot Pursuit Remastered by Gabe Turner for EA
Rattling Stick says the biggest highlight was “pulling together to find new ways to connect and be creative... from a distance!”
Nike Victory Swim
Work highs included its Nike spot collaboratively made with women in the Middle East - “we’re proud to be able to make content that creates positive change and really permeates through cultures.” Its feature also won eight official selections this year there was a shiny new rebrand for the company too.
RIFF RAFF FILMS
riffrafffilms.tv 4 Roger St,
London, WC1N 2JX t 020 3383 0193 Owner Matthew Fone eps Natalie Arnett, Tom Berendsen, Tracey Cooper credits Festive by Megaforce for Riff Raff Films/ Burberry; Did Somebody Say by Francois Rousselet for McCann London/Just Eat
Director Megaforce’s Festive brand film for Burberry was not just a stand out in creative terms for Riff Raff, it was also its first direct to client commercial “where we acted as both
Just Eat Did Somebody Say
creative agency and production company. That was a standout moment (or rather a standout six months, from concept through to release).” it says it’s had its “most successful financial year” year yet. That’s down to a US expansion and also “having directors who have moved up the ladder.
ROGUE
roguefilms.co.uk 181 Wardour
Street, W1F 8WZ t 020 3978 7688 hop/ep/partner James Howland founder/ep/partner Charlie Crompton md/partner Kate Taylor head of talent Charlie Roberson credits To Be Moved by Sam Brown for BBC Creative/BBC Sounds; Bring It by Stacy Wall for Mother/Uber Eats
Rogue says that despite the initial shock of lockdown, it went on to shoot “multiple commercials in every month of 2020. Which,
BBC Sounds To Be Moved
given Covid and hindsight, is extraordinary” including a massive Lloyds Bank shoot in August “under extraordinary pressure - teams in bubbles, casting from bubbles. At one point, we almost built our own Glampsite to accommodate the 120 strong crew and stables.”
SOMESUCH
somesuch.co Unit 2, Royle
Studios, 41 Wenlock Road, London, N1 7SG t 020 3487 1270 founding partners Sally Campbell, Tim Nash md UK Seth Wilson credits No Naughty List by Raine Allen-Miller for BBH/Tesco; Life Needs Truth by Kim Gehrig for Droga5 London/ New York Times
Despite restrictions, Somesuch produced major campaigns for Apple, Hennessy and the New York Times among others. “We
Tesco No Naughty List
initiated innovative production solutions, conducting remote shoots for several productions which spanned multiple countries. It also focussed on diversity, teaming with The Kusp “a creative community that works to encourage diverse creatives.”
STINK
stinkfilms.com 5-23 Old Street,
London, EC1V 9HL t 020 7462 4000 global head of film Blake Powell md London Andrew Levene senior EP Jon Chads credits Show Time by Traktor for AdamandeveDDB/John Lewis; Abusers Always Work from Home by Geej Ower for Wunderman Thompson/NCDV
Stink says that “being one of the first to make non-Zoom/UGC
John Lewis Show Time
style adverts during lockdown with a set of films for Tesco” was a highlight as well as “working through Covid, seeing the team pull together and keep positive and then seeing a lot of hard work pay off from July/August through to the end of the year.”
Spring 2021 C15
YOU ARE HERE
youarehereuk.com 47-49
Princes Place, London W11 4QA t 020 3735 6699 founder/ep Jeremy Goold credits Mcdonald’s Facts by The Fridman Sisters for Leo Burnett/Mcdonald’s; Castello Feed Your Senses by the Apiary for Mother /Arla
“What started as a busy-looking year nose-dived very suddenly and very scarily into a full-on existential crisis,” says You Are
Commercials 30 Mcdonalds Facts
Here, echoing the experiences of many. “Fortunately, the industry proved incredibly resilient and positivity returned in the second half of the year with the last quarter representing a return to some kind of normality.”
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