SKY: FORMULA 1 BIG PICTURE
Sky’s content teams – something that McGinty pays tribute to. “There’s been an incredible effort by the content teams in creating some of the best content from their living rooms, bedrooms, studies and kitchens on laptops using cloud- based technology that we run before and after races.” On the plus side, he says talent is often more
accessible for interviews, and able to dial in via zoom or other platforms. McGinty cites an F1 preview show that is being readied by Sky. Normally, guests would come into the studio. Instead, Sky has 12 contributors dialling in over the course of two hours, including former F1 champion Jenson Button from Los Angeles. “People are more accessible now. We don’t have to send a camera to their house, and put a satellite uplink truck on their drive. That’s where
the positive lies.” Furthermore, the travel and production aspect
of Formula One is made easier because the whole circuit is quite formulaic – although each race is in a different place, it’s the same type of event week in week out. McGinty
announcing new lockdowns. “We’re meant to be at Imola [in Italy] on April 18, so we know we have to be flexible and to keep our lines of communication open with Formula One.” Pre-pandemic,
stresses, however, that Sky is going into the season aware of the need for flexibility. Last year there were many cancellations, postponements and changes of venues, with just 17 races taking place. At the time of writing, Europe is suddenly experiencing a third wave of infections, with many countries
“PEOPLE ARE MORE ACCESSIBLE NOW. WE DON’T HAVE TO SEND A CAMERA TO THEIR HOUSE AND PUT A SATELLITE UPLINK ON THEIR DRIVE”
Sky could go into a Formula One season with everything mapped out. Now, says McGinty, the Sky team has got to be “prepared to
adapt big time.” McGinty adds: “For us, it’s all about
concentrating on our commitment to the viewer and making sure we’re at as many races as we can be – that’s our priority this year.”
Spring 2021
televisual.com 55
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