The Transfer Print Column
How start-up print businesses can quickly attract customers and maximise opportunities
Michelle Joseph, head of marketing communications at Oki Europe, on why transfer media printing can open a world of rewarding opportunities for start-up print businesses.
I
t’s a tough time to be starting a business, but that doesn’t mean making a success of it is impossible. In the print industry, there are plenty of lucrative opportunities for new businesses – particularly with the support of the right technology, and it doesn’t always require a huge investment.
The promotional products industry generates annual sales of €14.9 billion in Europe, however, fulfi lling the growing demand for short-run customised or personalised products can be challenging. Start-up businesses looking to build their customer base and quickly generate revenue can do this by adding short-run printing on-demand to their service portfolio. This can include personalised hoodies, sweatshirts and schoolwear as well as merchandise to help new businesses stand out from their seasoned and established competitors. By investing in technology that removes the high costs typically
www.printwearandpromotion.co.uk
associated with short-run printing, new entrants to the sector can make highly personalised designs profi table. When that technology also offers unique white toner printing in addition to CMYK, they can really add the wow-factor to designs.
Transfer printing: convenient and cost-eff ective alternative to traditional processes
Transfer media printing is a fast, easy, and affordable route to delivering personalisation for individual customers or providing customised branded goods for businesses. Choosing a transfer media printer means a business won’t just be limited to garments but it will be able to customise solid items on demand too.
Transfer printing is quick and hugely cost effective compared to other more laborious methods such as direct to garment (DTG), screen printing and embroidery and, by investing in the right printer, businesses can remove limitations around minimum order quantities.
Choosing the right technology to stand out from the competition The costly and lengthy set up of traditional customisation methods means it simply isn’t profi table to accept low volume orders. However, transfer media printing can accommodate any order volume, from one customised item to thousands, allowing businesses to cater for one-off short-run orders and large batch orders too.
There are plenty of opportunities for start-ups in the print space and short-run customised garments and merchandise is one area that is becoming increasingly accessible. A transfer media printer that doesn’t demand a lot of space and can produce alluring designs with clever toner technology will help even the most inexperienced entrants to the print industry. An extensive range of customised product options isn’t the only thing that will impress potential customers. The quality and fl exibility of the customisation will matter too. This is where white toner printing technology can add the wow-factor to designs and set a start-up business apart from the competition.
October 2022 |75 |
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80
