Photo Shoot Getting ready


The steamer stays on max to make sure all the garments look perfect in every shot. Styling is an imperative aspect of any shoot; the right pair of jeans or jacket can make your products stand out. Hair and makeup are also details that we consider part of the styling. One of the focuses during the concept stages is to make sure everyone can see themselves in the garments no matter what they are paired with.


The shoot


The weather can be unpredictable, as well as the people that can appear during the background during the shooting. It’s crucial to keep on shooting despite unforeseen circumstances. Sometimes those can become the inspiration for new shoots.


Checking results Every shoot is checked in real-time and the art director ensures that everything goes in the right direction, from photography styles to poses and outfi ts. We are always keen to meet our vision, getting images in line with the creative concept and suitable for lookbooks, brochures and all the marketing assets that will be produced. To support this, the AWDis product team focuses on every single product photographed to make certain it looks its best and garment details are not overlooked.


Shoot by numbers


Brands: 6 Models: 21 Total days: 20 Locations: 11 across the UK Shots: Thousands upon thousands


| 36 | October 2022 www.printwearandpromotion.co.uk


You can never have enough shoes!


The postman wanted to be part of the action!


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