Industry News
New Wave acquires BTC activewear for £33 million
S
weden-based New Wave Group has acquired 100% of the shares of BTC activewear
for £33 million.
CEO and co-founder of BTC activewear, Stephen Pope, who will continue as CEO for the company, said: “I am delighted to have a strong financial owner, that is known for its long-term commitment and deep industry knowledge. BTC activewear will be able to grow and take further steps together with New Wave Group, where the mix between our understanding of and position in the UK market and New Wave Group’s experience and brands will be an unmatched combination.”
In 2021, BTC activewear’s revenue was £53.0 million. The acquisition will have a positive impact on New Wave Group’s result already this current year but will have a negative impact on the group’s gross and operating margin, as these are lower in BTC activewear than in New Wave Group. The introduction of New Wave Group’s own brands to the company’s portfolio will however allow for a considerable increase in both the gross and operating margin of BTC activewear in the coming years.
BTC activewear was founded in 2000 through a merger of three regional businesses and has its distribution centre and head office in Birmingham. The company is the UK’s third largest wholesale distributor within its sector, offering around 50 leading international apparel brands. BTC activewear’s sales model showcases the potential of e-commerce for B2B sales, as around 90% of orders are placed via the company’s webshop.
The UK is one of Europe’s biggest markets for promotional products, with a clear trend towards increased focus on own-brand products. Together with BTC activewear, which has a broad and well-established customer base, New Wave Group will have a strong platform for the distribution of the group’s brands in the UK.
Mr Pope sees big opportunities for BTC activewear through the addition of New Wave Group’s own brands. He added: “With a more comprehensive and improved customer offer, we will be able to reach new customers and compete in new areas. Of course this will be beneficial to the business and also allows us to grow sales of our existing portfolio of brands.”
Daiber commits to the WIN-Charta sustainability management system
G
ustav Daiber has shown awareness to its economic, ecological and social
responsibility by signing the WIN-Charta, a sustainability management system by the government of the German federal state Baden-Württemberg. The WIN-Charta proposes 12 guiding principles for sustainable businesses and invokes companies to constantly increase their sustainability efforts.
With implementing Baden-Württemberg’s sustainability management system, Daiber commits to sustainable business activities. A big step has already been taken, with Daiber’s headquarters in Albstadt provided with 100% of green electricity since August.
Kai Gminder, managing director, said: “Energy and emissions, product responsibility and creating new incentives for rethinking our business are the key points of our sustainability work.”
www.printwearandpromotion.co.uk
BTC activewear’s warehouses and offices in Wednesbury
Torsten Jansson, CEO and founder of New Wave Group, also has a bright view of the future. He commented: “Through this acquisition, we establish New Wave Group as one of the main players on the UK market, which of course feels great. In addition, we will add a very attractive and well-run company to our company group, as well as invaluable industry knowledge that will benefit all New Wave Group companies.” New Wave Group, founded in 1990, designs, acquires and develops brands and products in the corporate promotions, gifts and home furnishings sectors. Its apparel brands include Clique, Harvest, Printer, MacOne, ProJob, Cottover, Grizzly, Derby of Sweden, No Problem, DAD, No Label, Cutter & Buck, Annika, Craft Sportswear, Ahead and Kate Lord.
New man at the helm for MagnaColours
P Gustav Daiber headquarters
In addition to the planned initiatives, the target concept based on the WIN-Charta also shows the sustainability performance to date. Since 2012, Gustav Daiber has been a member of the amfori Business Social Compliance Initiative (BSCI) and therefore advocates to social benefits, such as fair working conditions, along the international supply chain. By the means of the upcoming introduction of the amfori Business Environmental Performance Initiative (BEPI) system, another main topic will be environmental protection.
eter Box has been promoted to the position of managing director of MagnaColours, following the departure of Helen Parry.
Ms Parry spent six years at the helm of MagnaColours before stepping down at the end of August.
Peter Box
Mr Box worked as MagnaColours’ head of finance before being promoted to managing director. Prior to joining Magna, he had accumulated almost 16 years of experience in multi-national organisations including a number of food manufacturing companies such as Cadbury, Tereos, and Fox’s Biscuits. His wealth of experience in business management, finance, and commercial support position him perfectly to drive continued success for the Magna brand within Avient Specialty Inks.
October 2022 | 5 |
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80
