The choice of fabric backdrops, colours and light effects in the different locations, as well as the right props to use for each photoshoot is a fundamental part of showing the different brand identities that would make a difference in the industry.
On set
Lots of people are involved in the project to bring the concepts to life. This includes the photographer, videographer, stylist, digital assistants, creative agency, hair and makeup, the AWDis marketing and product teams, models, and most importantly the much-needed snacks!