Industry Advice
Your guide to running a school uniform online store
The school uniform business is in high demand, but not all stores are created equal. If you want to run a successful school uniform online store, you’ll need to be sure that your shop has everything it needs to stand out from the competition and make money. Michal Gembrowicz, DecoNetwork’s UK & Europe sales manager, explains how.
R
unning a successful uniform online store includes having the right equipment and staff members in place. It also means ensuring that your product line meets the needs of both parents and students.
Here’s how to make sure your online shop stands out from the rest:
Contents 1) Why you should start a school uniform business online?
2) Ensure your school uniform shop is appropriately staffed.
3) Make sure you have the right school production equipment.
4) Promote your school uniform online store and drive traffic to it.
5) Offer a wide range of school uniform blanks.
6) Consider all of your online store operational costs.
7) Boost your profits by keeping parents happy.
Ensure your school uniform shop is appropriately staffed
Why you should start a school uniform business online If you’re thinking about starting a business that sells school uniforms, you’ll want to know what your options are. There are many reasons why running an online store is a smart choice. Online stores are convenient for parents who don’t have time for shopping or who live far away from traditional brick-and-mortar stores, giving
| 68 | October 2022
As with any new business, you must ensure that your shop is appropriately staffed. A few too many employees and you’re losing money. A bit too few and customers will be unhappy with their experience. The best way to make sure your staffing needs are met is to hire the right people for the job in the first place. Your first orders will be your impression to other customers. If there’s anything wrong with how they’re handled or shipped, it could lead to a negative reviews online. That’s not good for anyone involved.
To ensure that someone doesn’t get stuck working alone when they don’t want (or aren’t able) to handle an order by themselves, consider creating a system where one employee handles all
Make sure you have the right school uniform production equipment
When it comes to the machines you need, there are two options: a single- head embroidery machine and a multi-head embroidery machine. The former is great for small businesses or home-based start ups because it’s affordable and easy to use. The latter is ideal for larger operations that require higher production capacity, such as schools that sell uniforms on demand or companies that need custom workwear. Why you choose one style of machine over the other should depend on how many staff members will be using it and whether they have experience with the technology involved. For example, if you have only one person working in your shop who knows how to operate a multi-head embroidery machine already then this would make sense for you. However, if there are multiple people working in your shop then a single-head model may be preferable as it doesn’t require as much training time before someone can start making products for customers.
www.printwearandpromotion.co.uk
them access to all kinds of things they might not see otherwise. They also can reach more customers than any one store could hope to do on its own – and because most people order online these days, it’s easy to see how much potential there is!
Online stores tend to have lower overheads than regular brick-and-mortar stores. Online stores also don’t need storefront employees or large amounts of inventory sitting around taking up space. This means that they can pass savings on through lower prices, which makes them appealing both as shoppers and as sellers!
incoming calls while another processes orders at a computer station nearby – this way both tasks can be completed simultaneously without having someone wait around on hold or taking forever processing orders because they’re on their own!
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