Industry News
Decorators promote royal memorabilia less than 24 hours after Queen’s passing
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ever one to miss a trick, less than 24 hours after Her Majesty Queen Elizabeth II passed away on Thursday, September 8, promotional product and garment decorators were selling memorabilia of King Charles III online.
Mugs, key rings and T shirts bearing the new monarch’s face all
appeared on sites such as eBay and Etsy on Friday, September 9. This quick reaction from decorators showcases
entrepreneurship in the printwear industry at its finest. The former Prince of Wales became King Charles when his mother, the Queen, passed away at the age of 96 at Balmoral Castle.
Tee Jays appoints UK ambassador
enna Bradley has been appointed as Tee Jays’ ambassador in the UK to support the clothing brand’s growth in this market.
After starting the role in July, Ms Bradley has already been out on the road during the summer visiting customers to establish a higher awareness of the Tee Jays’ brand. Going forward she will also attend trade shoes and other sales-related activities across the UK, and support the sales teams at distributors of Tee Jays. Ms Bradley has vast experience in the B2B garment sector having worked for wholesaler BTC activewear for the past 11 years, most recently as area sales manager for the Midlands.
Jenna Bradley
Tee Jays is distributed in the UK through BTC activewear and PenCarrie.
Drytac welcomes new technical engineer D
aniel Farias has been appointed as Drytac’s technical engineer and will be based at Drytac’s North American manufacturing and production facility.
His new role is to support the business with technical sales support and product management. He will also take a lead role in all aspects of quality assurance including continual improvements, technical data sheets, external audits and quality implementation.
Mr Farias brings with him a wealth of experience and knowledge, having previously worked in a quality assurance position within the tapes and adhesives sector. In this role, Mr Farias implemented various new systems to improve production and workflow across the business.
He also worked in an operations supervisor role for a specialist marine
| 6 | October 2022
transport company in his native Venezuela. Here, he was critical to ensure the quality of the products and services delivered to customers. Mr Farias said: “I am delighted to have been given the opportunity to join the group as technical engineer. Drytac is the leading brand in self-adhesive
Daniel Farias
materials, and I look forward to working with the team.”
Hayden Kelley, CEO at Drytac, added: “Daniel brings plenty of experience, knowledge, and new ideas to Drytac. He is an incredibly valuable addition to our team.”
Examples of some of the memorabilia currently on sale
Elin Wengström is Coloreel’s new VP of marketing
Coloreel appoints new VP of marketing
C
oloreel has appointed Elin Wengström as its new VP of marketing. She joins Coloreel with more than 20 years of experience in leading positions within branding, marketing and communications. Her most recent role was as marketing director at Stora Enso Wood Products, and she has previously worked for brands such as Daily Sports, Geberit, Statoil (now Circle K), BMW and Swedbank – both as an employee and as a brand strategy consultant.
Torbjörn Bäck, CEO Coloreel, said: “I am very happy to welcome Elin Wengström to Coloreel. She will be important in our work to build the Coloreel brand, and she will play a crucial role in our international expansion. With her combined experience and competence, I am convinced that she can lead our marketing successfully.” Ms Wengström, VP marketing, added: “I am thrilled to be able to build a brand around a world-unique and patented product, which can truly revolutionise an entire industry in a sustainable way. Building a strong brand is always a team effort, and I look forward to developing Coloreel together with my colleagues. We will focus on increasing awareness of our pioneering technology to create a solid foundation for global growth.”
www.printwearandpromotion.co.uk
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