Industry News
Keynote speakers announced for Make It British Forum
T
he keynote speakers for the Make It British Forum, which will take place on October 8 at Hatfield House, have been announced.
Julie Deane CBE, founder and CEO of Cambridge Satchel Co., Brant Richards co-founder of HebTroCo, and Simon Middleton founder of Blackshore Coastal Clothing, will join industry experts and British brands coming together to make it British. Julie Deane CBE said: “Make It British continues to be such a source of support and inspiration to those of us who are committed to British manufacturing. It is my honour to speak at the in-person Forum. A strong business network is priceless, and in-person meetings are still the very best way to grow those networks.” Simon Middleton, branding expert and founder of three successful British brands, including Shackleton and Blackshore Coastal Clothing, will speak
Ed Oxley (L) and Brant Richards (R)
about the triumphs, the challenges, and the occasional disasters of running his own businesses. He said: “I’m delighted to be speaking once again at a Make It British event. The new smaller format means it will be an even more valuable and powerful learning environment for anyone on the journey of building their own British made brand.”
Brant Richards, and his co-founder Ed Oxley, have grown HebTroCo from an idea in the pub to a multi-million turnover in just six years, with all their products made in the UK. Brant will share tips on how to get people to listen and take notice of your brand, when no one really cares. The Make it British Forum took a hiatus
Julie Deane CBE Simon Middleton
during the pandemic, and this is the first time that Make it British has hosted an in-person event for over three years. Kate Hills, founder of Make it British, said: “We feel that now is the right time to get people together again. We are at a pivotal time in UK textile and clothing manufacturing. Concern over the environment and unethical supply chains, as well as the rising cost of importing goods, has fuelled a huge increase in demand from brands looking to source locally. Our Forum enables business owners to come together and share ideas and knowledge, as well as creating that all-important human connection that has been missing at business events over the last couple of years.”
San Francisco 49ers name Avery Dennison as team’s official cutting-edge embellishment partner
T
he San Francisco 49ers and Avery Dennison, have announced an exclusive partnership that will provide the Faithful with new fan engagement avenues via digitally-connected clothing technology.
As part of the announcement, Avery Dennison has become the official cutting-edge embellishment partner of the 49ers and will introduce digital connectivity into select 49ers Fanatics merchandise in the form of smart embellishments and digital labels. This deal also marks the first major foray into American Football for Embelex, Avery Dennison’s solution for on-garment branding that provides digitally-connected and sustainable options for personalisation.
Highlighting both brands and their reputations for innovation, members of the Faithful will soon be able to purchase customisable 49ers merchandise and unlock digital content all at the same time. Avery Dennison’s revolutionary smart embellishments and digital labelling
| 10 | October 2022
collaborating on ideas that can serve as a blueprint for global sports franchises seeking ways to interact with their fans in this digital age.”
technology can be scanned using a smartphone camera, enriching the fan experience and accessing exclusive content unavailable anywhere else online. This innovative merchandise will be exclusive to the 49ers Team Store presented by Visa at Levi’s Stadium.
49ers VP of corporate partnerships, Kevin Hilton, said: “No matter where you travel, there’s always a good chance you will see someone wearing 49ers merchandise. “Avery Dennison will strengthen our already powerful retail business by opening a new world of possibility through technology. We look forward to
Michael Barton, senior vice president and general manager, Apparel Solutions, RBIS, Avery Dennison, added: “It’s fantastic to see the 49ers surprising and inspiring the Faithful with this cutting-edge clothing technology. Digitally-connected teamwear is a fantastic way to engage with fans, giving them dynamic ways to learn, share on social media, and interact with the teams they love. A new era of digital fan engagement is emerging, and sportswear provides the perfect gateway to build ongoing dialogue with fans beyond the stadium.
“We’ve been supplying Embelex to some of the biggest names in sports for over 20 years, including the English Premier League and Major League Soccer. From national teams, to major tournaments, to fanwear, we are highly tuned to the sports sector, supporting both big franchises and grassroots communities.”
www.printwearandpromotion.co.uk
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