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“There is absolutely more pressure when producing this type of attraction because you are working with somebodies intellectual property, so you have to get it right. Like with the Ninjago ride, there was the same pressure from working with the brand and the TV show. It has to be dead on, the characters have to move like they are supposed to move. “There is a lot of pressure to get it right, but this is what
we do. We work with the IP owner and there is a lot of tweaking, sometimes re-scripting and re-shooting – it has to be to the IP owner’s satisfaction and has to be just right. It can be more expensive to produce an attraction like this with an IP because of all those extra steps. Using an IP doesn’t necessarily mean that more people will come but it definitely makes the marketing of the attraction that bit easier, because people already know the brand.” ‘Fear The Walking Dead Survival’ is also unique in that it
Images: Fear The Walking Dead © 2017 AMC Film Holdings LLC. All Rights Reserved
is a stand-alone attraction, located in downtown Vegas – an area that is always busy with tourists and other visitors. What was the reasoning behind placing the attraction here, and not in a park? “I think there is room for all different types of attractions,
this one is stand-alone it isn’t in a park – and that is very important. This goes back to the attraction being eighteen minutes long, guests in an amusement park want the two or three minute long rides, the rollercoasters or teacups. “Guests at an amusement park have to try and do all of
these rides, after all they have paid around $100 to be there for the day. With this attraction you are on a street corner, it is a stand-alone visitor attraction and people really do want to come and try it. You have to have a bit of meat around it, for guests to come here and do a three minute attraction, even if the price is right they will just say ‘you know what, this is three minutes lets just keep going.’” The ‘Fear The Walking Dead Survival’ attraction had a
big red carpet opening, with many stars of the show and local celebrities in attendance. The reaction to the attraction has been overwhelmingly positive.
“The reaction has been great, we did the technical
rehearsal and the soft opening for about a week and then the staff were fully trained, the operation was stable and we opened. Guests are loving it, you can do the zip line for the same price and obviously the zip line is an amazing thrill, but it is also a much shorter experience. “With the ‘Fear The Walking Dead Survival’ attraction people have no idea what to expect which is great, but it is also part of the challenge when marketing an attraction like this. Part of the delivery of the thrill to the guests is that they don’t know what is going to happen.” With the opening of ‘Fear The Walking Dead Survival’,
Triotech are definitely on a roll, with their IP based attractions hitting the mark with both the IP owners and guests.
“It is an exciting time for Triotech, because we are
starting to be recognised as a leader of producing these IP based attractions. We are being approached by the IP owners themselves which is a nice position to be in. Working on Ninjago, Ghostbusters and now Fear The Walking Dead, it is a very thrilling time for us. “These are high profile attractions and we have more in
the pipeline, which unfortunately I cannot discuss yet – keep an eye out at IAAPA this year when we can hopefully announce some of our future plans!”
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