Cover Story
www.parkworld-online.com
Upon entering in to the ‘Fear The Walking Dead
Survival’ experience, guests will find themselves in the setting of a temporary military facility set inside a junior college amidst growing rumours of a zombie outbreak. The military controlled facility includes multiple zones and various experiences, including interactive gaming, a maze, an escape room and a thrill ride. “Once you get there you register and walk through the
facility, and you are supposed to be taken care of – actually all these things start to happen and the situation just goes from bad to worse. It really plays a lot on the psychology of the situation, it is easy to turn a corner and have somebody jump in front of you, but you can’t do that for twenty minutes. “It is genuinely scary, and there are ‘walkers’ that are
there to scare you. But more importantly it teases that question of ‘what if?’ and ‘what would you do if it were you?’ Guests go through the scanners and the group is then divided and put in to cages, then all hell breaks loose.” The ‘Fear The Walking Dead Survival’ attraction is eighteen minutes long, which presents quite a challenge in
terms of keeping guests both entertained and at the height of anticipation. At a cost of $30 dollars for each guest, the attraction has to justify the price tag. “What is most important is that there is a story, this
attraction is different from your usual ride – you have to build up the crescendo. With rides you sit down, it starts and bang you ride in to the action. It is the same with a rollercoaster, you have less time but it is action packed. “It is getting the balance right of telling a story, but also playing on the psychology of the situation. This is a whole different type of walkthrough; you are playing with people’s minds. Guests go from ‘I don’t really know what is going on’ to ‘I think this is wrong’ to ‘Why am I being locked in a cage?’ to ‘I want to escape’. You have to build up the situation, and you need some time to do this.” This isn’t the first time Triotech have turned their hand to
producing quality IP based attractions, having worked on Ninjago and the recent Ghostbusters ride. Producing an IP based attraction comes with its own set of challenges and pleasing the IP owner can be just as important as pleasing your visitors.
“
With the 'Fear
The Walking Dead Survival' attraction people have no idea what to expect which is great, but it is also part of the challenge when marketing an attraction like this. Part of the delivery of the thrill to the guests is that they don't know what is going to happen.
”
Standing left to right: Michael Greyeyes, plays Qaletqa Walker in Fear the Walking Dead; Kim Dickens, plays Madison Clark in Fear the Walking Dead; Ernest Yale, President & CEO TRIOTECH; Patrick Hughes, President Fremont Street Experience; Carolyne Goodman, Mayor of Las Vegas; Chris Hardwick, TV personality and Host of Talking Dead; Colman Domingo, plays Victor Strand in Fear the Walking Dead; Stefan Reinhart, Co-Head of AMC Studios. (Foreground: walkers)
SEPTEMBER 2017 37
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