Cover Story
www.parkworld-online.com
What happens in Vegas doesn’t stay in Vegas, with ‘the fear’ travelling across the globe…
‘Fear The Walking Dead’, with the opening of the brand new multisensory experience at the Fremont Street Experience in Las Vegas. This unique experience is not just a walkthrough, but has
T
Images: Fear The Walking Dead © 2017 AMC Film Holdings LLC. All Rights Reserved
36
instead been described as ‘a multisensory experience that combines a thrill ride, escape room, maze and interactive gaming, all set against the horrors of a zombie apocalypse’. The attraction features elaborate sets, all- encompassing audio and video, as well as high-tech motion simulator technology. Triotech is expanding its business model by becoming a
co-owner of this attraction, which it fully developed, scripted, manufactured and installed. Day-to-day management of the attraction has been entrusted to Fremont Street Experience. “Essentially it was a very strategic decision from
Triotech’s perspective because we are part-owner of the attraction. Instead of just designing, building and delivering
hrill-seekers and zombie fanatics worldwide now have the chance to experience the world of the hit AMC show
the attraction like we usually do, we have invested in the operation with a local partner,” explains Christian Martin, vice president of marketing at Triotech. “There were two reasons for this, one is that it is
important for companies to generate this kind of continuing revenue. When you are building big projects you could have ten projects one year, and then five the next, it goes up and down depending on the market conditions. But when you have a portion of your revenue coming from day to day operations then it stabilises this, and allows us to keep a pulse of what the guests are asking for and their feedback. Because we are involved, we get this kind of feedback on a daily basis. “Specifically for this ‘Fear The Walking Dead Survival’
attraction, this was a project for us that had the right branding and IP. We had been in discussions with AMC for a while, and we thought we could make a good story out of this and bring the IP to life so to speak. We knew we could take it from the TV screen to guests who can actually touch, feel and experience what it would be like to be in this situation.”
SEPTEMBER 2017
Survival of the fittest!
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108
