Park News
www.parkworld-online.com
Lego City: Deep Sea Adventure submarine takes maiden voyage
M
edia crowds gathered and lego champagne bottles popped as submarines were christened for Lego City: Deep Sea
Adventure, a new submarine ride at Legoland California Resort, California. The interactive ride features more than 2,000 sea animals including several
species of sharks, rays and other tropical fish amid new Lego models all themed around a ship’s sunken treasure. From Mack Rides, Lego City: Deep Sea Adventure submarine ride is Merlin Entertainments’ single largest investment for a ride in any Legoland Park. Legoland
Jessica McNaull appointed as VP of business development at ITEC Entertainment
ITEC Entertainment Corporation, a provider of worldwide entertainment solutions, has hired Jessica McNaull as the vice president of business development. Jessica brings over 18 years of combined experience working in themed entertainment and development industries. Her amusement park industry expertise includes collaborating with intellectual properties (IPs) and brands, fostering integration, creating successful retail initiatives, and bringing client visions for projects to life from concept through execution.
Jessica’s new role will see her drive ew global business and project efforts for ITEC, generating revenue growth to meet or surpass company goals and objectives. Her international network and involvement with unique projects in entertainment technology and processes, guest experience theory, and innovative retail technologies add significant value to the company. Jessica joins ITEC Entertainment from PicSolve International, where she was
the VP of North America. Prior to the position, she served as the Director of Operations for their attractions division, driving retail implementation and success for over eighteen accounts throughout North America.
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California Resort brings guests on-board a real submarine where they’ll go underwater to discover sea animals. With interactive touchscreens at each porthole inside the sub, guests can help the Lego mini-figure dive team identify Lego gems, pearls, gold coins and more throughout the four-minute journey.
2019 target for UAE Virtual Reality boom
Virtual reality has been a revelation for the entertainment and leisure industry in UAE and the rest of the GCC region, allowing theme parks to present new and exciting experiences to their visitors. Industry experts such as International Expo Consults, organisers of DEAL - the largest exhibition for the entertainment and leisure industry in the MENA region, foresee this concept to take off completely by 2019. Many theme park operators around the world have utilized the VR technology to spice up their rides. The addition of a VR headset can turn an ordinary rollercoaster into a fantastical immersive experience taking riders to imaginary lands or to underwater scenes. Free-roaming VR experiences avoid utilising the rides in a park. Visitors can be
armed with weapons to blast aliens or zombies or other villains in a video game, and various branded titles such as ghostbusters, Star Wars have already leant their trademarks for similar experiences.
AUGUST 2018
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