Latin America
www.parkworld-online.com
Creativity is
The amusement park industry in Brazil is going through difficult times, forcing several to close their doors. However, getting creative is a productive alternative, as in the case of Galinha Pintadinha, which has found success touring shopping centres offering games and shows. South American correspondent Astrid González Nariño has the story
Unexpected business In 2006, two Brazilian friends, Juliano Prado and Marcos Luporini, created and placed on Youtube an animated video, starring a hen, a rooster and their chicks, with the intention of proposing a project to a television channel. The idea was ultimately not accepted, and the video
remained online. Months later, when reviewing the channel they realized with great surprise, that the clip, less than two minutes long, had half a million reproductions. With great enthusiasm, they decided to carry out the
project for themselves and created a company called Bromelia Productions. With a modest investment they produced a DVD with the animations and songs of the characters. Very soon the Galinha Pintadinha channel on YouTube became the most watched channel in Brazil. The little ones quickly fell in love with the chicken and their friends, to the
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point that today it has more than 600 products associated with the character, from clothes and toys, to mobile applications and augmented reality games, like Pokémon Go. In 2017 it had recorded sales of more than 2.5 million
DVDs and had exceeded in number of views famous stars like Rihanna, Taylor Swift, Justin Bieber and Katy Perry, according to the Brazilian media. The fever for Galinha Pintadinha continues. They have
increased the products associated with the brand, have included live presentations and have the largest YouTube channel in Latin America with 3 million registered and 2 billion views.
It has been such a success that parents of children around
the world requested that the videos and songs were adapted to languages other than Portuguese, revealed Juliano Pardo, one of the creators. "We chose to start with Spanish because it is a 'sister' language of the Portuguese language. On top of that, we are all Latino people and it seems that it is easier to communicate with cultures similar to ours" said Marcos Luporini. According to the company, the first video in Spanish was uploaded in 2011 and the channel in this language has more than 300 million views and today the channel is already available in English, where the main character received the name of Lottie Dottie Chicken.
APRIL 2018
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