Virtual Reality
www.parkworld-online.com
The ghost dimension
If amusement parks are your favorite haunt, you’re going to get excited about the next level haunted house experience available for parks and coming your way through augmented reality, or AR. Robert Young, CEO of CieAR Inc, tells all…
the action with 360-degree mobile immersive cinematic worlds. We mere mortals are invited to bring our bodies along as we interact - over a number of chapters or scenes - with our life-size 3D virtual ghostly counterparts. AR is a technology that combines 3D-generated
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characters and other objects with real world spaces to offer a new and ‘augmented world’. Most of us have heard or read about AR in the past year. Its potential, although just scratching the surface, is quickly catching on across many different markets – including the entertainment market. Cinematographic, interactive, experiential AR takes the augmented reality experience up a few notches. Through the use of a smartphone or tablet or AR glasses, participants of any age can interact in that AR world with a haunted cast of life-size 3D characters. The emerging AR medium allows fully immersive and interactive films in and across multiple different rooms or venues resulting in highly realistic and engaging entertainment value. As a premier source of entertainment, amusement parks can benefit from the different new revenue streams enabled by these types of novel and affordable AR film experiences that leave participants in awe. The types of experiences based on this technology offer a unique experience that distinguishes them among their competition. While there are already augmented and virtual
reality films available as attractions, only a small handful offer integration with life-size 3D characters. One really cool thing about interacting with virtual characters in a real world is that the technology allows the characters to always know where participants are in a given scene. They can
dvanced technologies are taking haunted experiences to new storytelling heights, transporting participants to the centre of
approach them, walk around them, watch them dynamically or even whisper things to them behind their back! The interaction between characters and real objects must be realistic to keep participants fully engaged (for example if a character sits on a chair, he hides the chair or if he is behind the chair, it hides the character). The technology propelling these immersive film
experiences is meant to be - has to be in fact - seamless for the participant who wants to enjoy all the emotional responses they would normally connect with during a story or film, but as a more profound, visceral experience.
tourists. Phantasmagorie, inspired by the company’s immersive AR film, City of Ghosts, invites visitors and tourists to make a journey through time to relive a story of love, death, ghosts and technology - all in glorious augmented 3D animation mixed with real places. Participants find themselves at the beginning of the 20th century in the middle of a criminal investigation. Their spectroscope (tablet) will help them solve the mystery and the circumstances around the death of La Stilla, one of the most famous sopranos of the Belle Époque. The spectroscope is a ‘magical device’ that gives
participants special powers and helps them be an active participant. When sufficiently ‘magnetized’, the spectroscope allows them to see haunted places, ghosts and the aura of objects, interact within scenes, unlock hidden auras and see things that nobody else can see. Phantasmagorie introduces participants to its
In order to ensure an unprecedented and seamless experience with a storyline that is impactful and engaging, all the planning, R&D and technology efforts involved need to be made upstream by an experienced AR film producer. Although the AR in and of itself is very impressive, the story must makes sense and offer high quality 3D animation which won’t disappoint! One such example of a new virtual haunted
house experience is Phantasmagorie, developed by CieAR Inc., which will debut in Shawinigan, Quebec next summer as a new attraction for
ghostly characters including Oberlin Pfleumer, a mad scientist and inventor of a revolutionary and mysterious machine that allows them to capture and relive past events. There’s also William Anderson, La Stilla’s fiancé and Baron Henry Gordon the wealthy businessman so desperately in love with La Stilla, vicar Nazaire Bruchési, Jeanne Lambert the laundress/clairvoyant. The ghosts of times past will always be at the
heart of the haunted house experience, but the development of new technologies means that the future of haunted storytelling can be experienced today!
CieAR Inc is a developer and producer of customized interactive and immersive content. Taking storytelling to a new level, CieAR offers unprecedented interactivity, delivering a unique interactive AR film experience to visitors who interact in real space and time with life-sized 3D virtual characters.
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