Park Profile
"We have a very clear idea of what an Inflata Nation park should look and
feel like, with clearly defined brand guidelines. Each park will always contain their signature slide into a huge ball pit, as this is one of the major draws. However, every Inflata park will have its own unique elements too, making each one slightly different and bringing new innovations to each park.” The firm has already hit landmark figures of attendance since launching – a
fact made more impressive when you consider there is currently only one site open to the public. “The reaction has been really positive. We had a launch party, attended by
some well known celebrities, which immediately put us on the front foot. And we welcomed our 30,000th customer in just a month after opening. What I think has really helped has been the positive reviews shared by both word of mouth and via social media channels." With such an original concept, there is a constant need to stay
fresh and introduce new attractions and elements. Ball cites this as paramount, as is acting on customer feedback. “For us, the key to Inflata Nation’s success is in not resting on
our laurels and constantly listening to what the customers want. The brilliant thing about all the different inflatable obstacles courses, slides and games which make up the park can be unzipped and replaced relatively simply. If one of the park’s elements isn’t quite working, or isn’t as popular as other aspects, it’s up to us and the franchisees to recognise that fact and to keep updating and improving. Meanwhile we’re also working with the inflatables’ manufacturers to create bespoke designs
APRIL 2018 51
which will be entirely unique and exclusive to Inflata sites, including things like giant dual-lane slides and duelling platforms.” Given Inflata Nation’s success, it’s not hard to imagine rival inflatable
attractions popping up across the country in the near future. Ball, however, feels his company has the head start it needs to stay as the market leader. “Having seen the success of the Trafford Park site, it is inevitable that people will
try to replicate the Inflata Nation concept, however being the innovators in this area we’re confident that we’ll always be one step ahead of the competition and already have a programme of continual improvement and innovation in place to keep their parks at the cutting edge of the market and leading the way.”
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80
