FEC Profile www.parkworld-online.com


Bowled over


Bowling and entertainment centre Pinstack won FEC of the Year at the Amusement Expo International in Las Vegas in March. Kathy Archer finds out the secrets to their success


Getting the ball rolling Entertainment Properties Group (EPG) was founded in Dallas, Texas, in 2005. Recognising the need for different customer segments and ages in the entertainment sector, EPG developed two different operating models: Pinstack and IT’Z. Thirteen years later, EPG owns and operates about a dozen venues in Texas, New Mexico and Colorado. The goal of the IT’Z brand is to create fun experiences for families, offering a


more typical FEC experience. The IT’Z venues combine affordable family dining with quality entertainment, including game areas packed with more than 150 video and ticket redemption games, as well as indoor rides and attractions. Entertainment Properties Group president and CEO Mark Moore notes that: “the biggest challenge in any operation is just getting the first one open. Trying to design the space efficiently, staffing correctly and doing a lot of training on the spot. That is more challenging than it may seem, but we can go from zero guests the day before we open to providing a great experience for 2,000 the next day.”


An award-winning service Pinstack, meanwhile, is an upscale family entertainment operation, described by one online reviewer as ‘the perfect place to celebrate’. Clearly others agree, because the American Amusement Machine Association (AAMA) named Pinstack FEC of the Year at the recent Amusement Expo held in Las Vegas, Nevada. Pinstack was quick to credit its team members, who were very excited about this recognition.


APRIL 2018 53


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