COVER STORY
Greentube sets the pace for 2026 at ICE Barcelona
F
or Greentube, this year’s show was a clear marker of momentum. Across three packed days, the NOVOMATIC Digital Gaming and Entertainment division welcomed a steady flow of operators, partners and industry peers to a stand defined by meaningful conversations, high-quality attendance and genuine engagement. In an increasingly crowded global events calendar, ICE continues to stand apart, and for Greentube, it delivered exactly what the industry’s most influential show should: the space to showcase innovation, celebrate achievement and lay the foundations for long-term growth.
ICE’s continued relevance lies in its ability to bring the right people into the room. From senior decision-makers to long- standing partners and emerging market entrants, the quality of stand visitors throughout the week reflected a show that remains firmly business-first.
If there is one moment in the iGaming calendar that sets the tone for the year ahead, it is ICE. Returning to Barcelona for its latest edition, ICE 2026 once again proved why it remains the industry’s defining meeting point, not just for scale, but for substance.
DATA-LED PERFORMANCE For Greentube, the focus was not on spectacle for spectacle’s sake, but on presenting a portfolio shaped by data-led performance, player-centric design and operator flexibility. ICE provided the perfect environment to discuss how content strategies are evolving, how regional requirements continue to diverge, and how proven IP can be adapted to meet those demands without compromising on identity or performance.
Those conversations were underpinned by a line-up that balanced established success with forward-looking ambition, a theme that would define Greentube’s presence throughout the week.
At the heart of Greentube’s ICE 2026 showcase was a portfolio built on real-world results. Rather than leaning solely on concepts or early-stage previews, the focus was firmly on titles that are already delivering for operators across regulated markets. Firecracker Frenzy Money Toad, the latest addition to one of Greentube’s newest hit series, was a major focal point for Greentube along with many established game series such as Piggy Prizes: Wand Of Riches 2. Building on the recognisable mechanics and charm of the original, this sequel introduces refined gameplay features designed to extend session time while preserving the accessibility that made the franchise a standout success. Similarly, Starlight Jackpots – Captain’s
Catch demonstrated how Greentube continues to refresh proven brands with innovative twists. By blending familiar characters with new mechanics and a dynamic gameplay flow, the title reflects the studio’s ongoing commitment to evolving IP in ways that feel meaningful rather than cosmetic.
Other new additions such as Rumble Riches – Haulin’ Gold and Three Bandits: Shoot ’n’ Spin further illustrated the breadth of Greentube’s portfolio. Each title brings a distinct visual identity and mechanical approach, reinforcing
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