GAMING FOR AFRICA Gaming for Africa
Casino International’s Africa partner is the excellent Gaming For Africa magazine, bringing you the continent’s latest developments.
Sun International Takes a Quantum Leap Forward with New Head Of Casino Operations
Sun International CEO Ulrik Bengtsson announced recently that, after a thorough search, the company has appointed Mark Sergeant as Chief Operating Offi cer: Gaming, responsible for land-based revenue across the group.
Sergeant will head up the casino operations from February, reporting directly to the CEO. He also brings over 25 years of credible leadership experience across all spheres of Sun International’s operations, from gaming to leisure and hospitality, having led two of the UK’s largest casino groups.
As the Group Managing Director at Genting Casinos he oversaw a portfolio of 35 casinos across the UK, an international casino operation in Cairo, a UK integrated gaming and leisure resort, and two online gaming businesses. The appointment marks another giant leap forward for the group as it pursues its strategy to become a digitally-led, market-leading omnichannel gaming company of scale. Bengtsson said “Mark brings all the right skills to drive our gaming operations forward as well
as a fresh new perspective for how we can continue to build world-class capabilities” “In addition to his notable skills, we were also impressed by his leadership expertise and his passion for people. He is widely recognised for building highperforming teams, developing future
Botswana Gambling Authority Trains Infl uencers in Responsible Gambling
Botswana’s Gambling Authority has embarked upon an innovative approach to Responsible Gambling, and identified that Influencers can hold they key to spreading the message around RG.
The Authority hosted Responsible Gambling Training to educate influencers who promote gambling sites and gambling content, as well as underscore the vital role they can play when promoting gaming and sportsbetting content, and to do so with a greater understanding of the RG message. The training has empowered social media influencers to lead responsible gambling conversations.
“Congratulations to the influencers who wrapped up their training with the Gambling Authority. From understanding compliance to mastering a responsible gambling messages, these creators are ready to lead the conversation online,” said the Botswana Gambling Authority.
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leaders, and cultivating servicedriven cultures that will ultimately deliver exceptional customer experiences. He has also played a signifi cant role in championing Responsible Gaming strategies, ensuring operational excellence while upholding the highest standards of compliance, integrity, and customer care.” Sergeant will play a pivotal role in bringing new, international insights to Sun International’s gaming business. His people skills, coupled with his depth of expertise in driving casino profi tability and sustainable growth, as well has his strong a strong record of delivering multichannel engagement across retail platforms will unlock further value for the company.
Throughout his career, Sergeant successfully managed large, complex operations with revenues exceeding R7 billion and workforces of more than 4,000 employees.
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