ICE 2026 REVIEW
Merkur: “Spin with Power. Shine in Color.”
T
he Merkur Group fully lived up to its ICE motto “Spin with Power. Shine in Color.”. With a booth more colourful, vibrant and eye-catching than ever before, powerful new products that consistently attracted large crowds, and an entertainment programme that truly captivated visitors, the company made a strong statement at ICE 2026. From 19 to 21 January 2026, the Merkur Group once again showcased its credentials at the Fira Barcelona Gran Via during the world’s leading trade show for the international gaming industry – reaffirming its position as one of the largest exhibitors and a leading global player. Across approximately 2,500 square metres, the German-based gaming specialist presented a diverse and highly innovative product portfolio to more than 65,000 trade visitors from around the globe, once again underlining its role as a full-service gaming provider with a strong international footprint.
“The transformation taking place within the Merkur Games business division is clearly visible – and it was consistently reflected both in our ICE presence and in our product lineup,” says Dominik Raasch, Management Board Member for Merkur Games at
Merkur.com AG. “We presented ourselves as more colourful, modern and progressive than ever before, bringing even greater vibrancy to the Merkur brand. Our objective for ICE 2026 was to usher in a new era – and we achieved that goal across the board. A completely reimagined booth concept that truly appealed to visitors, combined with a product portfolio that generated tangible excitement on site, stands as a testament to the dedication and commitment of our entire team, our uncompromising quality standards and, ultimately, the strength of the Merkur brand.” The Merkur World once again impressed with a strong presence of Merkur subsidiaries and a correspondingly broad gaming portfolio that resonated strongly with customers. The undisputed highlight from the Group’s international sales and development brand Merkur Gaming was the new six-level jackpot system Dimension Link – prominently presented on an impressive stage. Taking players on a mystical journey to ancient Egypt, complete with thrilling sticky spins and engaging bonus features, the system proved to be a powerful crowd-puller. The high-energy titles from Gaming Arts also attracted significant attention, including Glory of Giza and Eternal Riches. Another key highlight was Merkur Gaming’s new Prime Line multigame package, combining numerous proven top-performing titles with 14 brand-new games and delivering them in an
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even more modern and visually striking presentation. Providing the perfect showcase for Merkur’s content creations was, among others, the modular premium cabinet Mod Ex Xtended – an enhanced version of the Mod Ex featuring an electrically extendable console designed to deliver additional comfort and flexibility. In addition to Merkur Gaming, ten further subsidiaries travelled to Barcelona as part of the Group’s traditional strong showing, presenting their respective product and service portfolios within the impressive and high-energy Merkur World. adp Merkur offered insights into the German land-based market, while Blueprint Operations and Blueprint Gaming showcased their premium solutions for the UK and online market. Merkur Dosniha represented the Group’s offerings for the Spanish gaming sector. The breadth and depth of the Merkur portfolio were further enhanced by the Group’s subsidiaries GeWeTe, showcasing durable, high-quality and highly reliable cash handling and payment solutions; Bede Gaming, underlining its technological leadership with powerful online platform technology; and Spintec, rounding off the offering with an extensive range of cutting-edge ETG and live gaming solutions.
The Group’s product innovations were showcased to particularly strong effect thanks to a completely reimagined booth design. Vibrant colours, large-scale LED walls and a striking lighting concept sparked visitors’ curiosity, while a varied entertainment programme – featuring interactive live magic, dynamic cheerleader performances and atmospheric DJ sets during happy hour – ensured continuous and intense visitor traffic throughout the Merkur World. Spacious visitor lounges and a two-level hospitality area offering Spanish and Slovenian culinary specialities provided the ideal setting for in-depth discussions in a relaxed and welcoming atmosphere.
Marcel Heutmekers, Senior Vice President Merkur Games International, also draws an overwhelmingly positive conclusion: “ICE 2026 delivered on its promise in every respect. We are still overwhelmed by the exceptionally high visitor numbers at our booth throughout all three days of the show. Equally pleasing, however, was the opportunity to welcome a large number of our customers from Europe, the United States and Latin America to the Merkur World. The many intensive, insightful and extremely positive discussions we held leave the entire Merkur team looking ahead to the future with great confidence.”
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