NOVOMATIC GAMING UK
Two Shows, One Momentum: NOVOMATIC Gaming UK Reflects on a Landmark Exhibition Season
T
he start of the year proved to be an exceptionally busy and rewarding period for NOVOMATIC Gaming UK, as the team moved directly from London’s EAG Expo to ICE Barcelona in quick succession. Exhibiting at two of the industry’s most influential events back-to- back provided a unique opportunity to showcase innovation, engage with customers and partners and underline the growing strength of the NOVOMATIC brand both in the UK and internationally. While each exhibition offered its own distinct advantages, together they created a powerful statement about the company’s direction for the year ahead.
EAG delivered an invaluable home-market exhibition, allowing NOVOMATIC Gaming UK to present its latest range of state-of- the-art signage products and cash-handling solutions to a home audience. The stand generated significant interest from fellow exhibitors and visitors alike, with several familiar faces visiting throughout the show. Particular attention was drawn to the NOVO Cash product portfolio, keeping Technical
12 FEBRUARY 2026
Sales Manager Paul Abbott extremely busy with what felt like non-stop demonstrations of the latest innovations and developments throughout the 3-day exhibition. His live walkthroughs and technical insights ensured operators could explore the latest functionality in detail, sparking productive conversations around upgrades, efficiencies and future installations.
Paul Abbott, Technical Sales Manager at NOVOMATIC Gaming UK, commented, “EAG and ICE were both fantastic opportunities to show how our latest technologies are helping operators streamline day-to-day processes on the gaming floor. From cash-handling automation to intuitive system integrations, the focus is very much on making life easier for staff while enhancing the overall player experience. The level of engagement we saw from visitors reflected a real appetite for smarter, more efficient solutions and the conversations we had around future developments were incredibly encouraging.”
The energy and feedback gathered in London carried straight through to Barcelona, where NOVOMATIC Gaming UK joined the wider NOVOMATIC Group on one of ICE’s most striking stands. The company used the global platform to present both its current product range and what lies ahead, contributing to a showcase that combined scale, innovation and visual impact. The thoughtful design and natural flow of both stands this year enabled guests to move seamlessly through different product areas, encouraging deeper engagement and meaningful discussions, and ICE’s atmosphere, international reach and sheer presence once again made it an unforgettable highlight of the exhibition calendar.
Reflecting on the consecutive exhibitions, Managing Director, Phil Burke, commented, “Moving directly from EAG to ICE created real momentum for the business and for the wider Group. Both shows demonstrated the strength of our portfolio, the depth of our pipeline and the
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