ICE 2026 REVIEW
Pateplay at ICE
F
or Pateplay, ICE Barcelona marked a dynamic and strategically important start to the year, bringing together a diverse mix of global operators, aggregators, and media partners. The event served not only as a showcase for the company’s latest innovations but also as a strategic platform for partnerships. Our stand became a place of curiosity and engagement, attracting visitors from across the industry.
One of the main topics of our business conversations during the event was the promotional tools we will be launching soon. The upcoming tools attracted strong interest from our partners, as they further enhance our products and help build lasting engagement. Many discussions focused on how these tools can be adapted to different business strategies and market needs. Our partners shared very positive feedback, recognizing the tools as valuable, practical, and competitive in today’s market. Their response confirmed that we are moving in the right direction and that our focus on adding real value continues to meet business expectations.
The land-based machines and slot games also made a strong impression, with many attendees highlighting the exceptional quality and modern design of our products. High-definition screens and responsive touchscreen pads demonstrated
60 FEBRUARY 2026
our commitment to
innovation. Combined with a user-friendly interface and visually rich graphics, the machines delivered a smooth experience that set a new industry benchmark and left visitors with a lasting positive impression of our brand.
Beyond the technology, ICE proved to be an invaluable opportunity for Pateplay to connect with partners, operators, and industry leaders from across the global gaming industry. The event allowed us to establish strong new contacts and potential ones, while also strengthening relationships with existing partners. These interactions boosted our market visibility and opened new avenues for growth. Our giveaway game was one of the most engaging parts of the event and easily attracted attention with the chance to win appealing prizes. It also helped start natural conversations, bringing together people from different fields and opening the door to potential future collaborations.
The event also offered valuable insight into how the industry itself is evolving. Competition among content providers has intensified, making strong branding, experiential stands, and clear product differentiation more
important than ever. For Pateplay, this reinforced the importance of combining technological innovation with strong creative identity and memorable player experiences. Last but not least, work should always be balanced with fun. In this respect, ICE offered a variety of events that added extra enjoyment to the experience. Very soon, Patplay will also be joining in with something exciting and memorable, promising even more engaging moments for everyone involved. Overall, this edition of ICE reaffirmed our vision: to stay ahead of industry trends, constantly innovate, and deliver gaming solutions that combine technology, creativity, and entertainment. At events like ICE, we once again proved to ourselves that all the efforts we put in truly matter. The passion, dedication, and commitment we invest in our products are worth it when we see such positive feedback from our partners and colleagues.
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