Best Customer Innovation Award Paddy Power Sportsbook – The Hippodrome Casino, London
The judges said ‘Paddy Power sportsbook delivers true innovation by creating a new entertainment category in European casinos. It combines sports betting, hospitality, and gaming in a premium, sociable environment. Backed by strong media exposure, customer feedback, and operational success.’
Best Player Protection Product or System GameScanner – Mindway AI – Joint Winner
The judges said ‘Mindway AI – GameScanner deserved the award because it delivers global scale, protecting millions of players monthly, is trusted by leading operators… and combines AI, neuroscience, and compliance adaptability for maximum impact.’
Best Player Protection Product or System Hawkeye – Rank Interactive – Joint Winner
The judges said ‘Rank’s Hawkeye system monitors all-digital play 24/7 using demographic, transactional, and behavioural player data to assess customer risk.’
Best Marketing Programme AMUSE – Interblock
The judges said ‘Interblock introduced a new gaming category, not just a product. It has achieved global adoption and industry recognition, as well as delivering sustained visibility and influence, redefining how casinos approach entertainment.’
Corporate Community Engagement Award MERKUR Group
The judges said, ‘The winner delivered the largest financial and structural contributions of 19.7 million euros, creating long-term community assets and demonstrating commitment to local development and social cohesion.’
Rising Star Award Rugilé Svagzde – Metropolitan Gaming
The judges said ‘Her journey from Receptionist to Senior Marketing Manager reflects dedication and excellence, with exceptional leadership, mentorship, and a strong impact on Metropolitan Gaming’s marketing success.’
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