ICE 2026 REVIEW
“Just Different”: Zitro wraps up ICE Barcelona 2026 showcase
Irish’—extending the company’s reach beyond land-based casino floors, with Michael Bauer now leading the division as CEO.
Zitro’s hospitality offering set the tone for how business got done at the show. The full-service restaurant, bar, meeting rooms, and networking areas created space for the kind of conversations that matter.
hen the doors closed on ICE Barcelona 2026, the message to Zitro was clear: “Different, in the best way.” The company delivered on that promise from the start. Their booth was designed to provide an authentic casino experience, divided into three distinct zones that reflected the full spectrum of the company’s business: international, domestic, and digital.
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The journey began at the front section, where FANTASY was featured as a premier attraction.
For its European debut, the cabinet drew strong interest from operators, who responded to its purpose-built game library. The new titles bring together animations, graphics, and multimedia in ways designed to create an integrated entertainment experience. Meanwhile, the CONCEPT cabinet showcased new titles, reinforcing its track record of reliable performance. Zitro Digital reinforced its momentum in the online sector, launching four new titles—’Golden Oink Trio’, ‘Pan Du’, ‘Thunder Coins’, and ‘FL
“Walking through our stand these past few days has been incredible. Seeing operators genuinely engaged with our product launches, watching real conversations happen in our restaurant, and feeling the energy around what we built. This is exactly what we envisioned. Our team gave everything to make this happen, and the industry’s response showed us it was worth it. I couldn’t be prouder. To everyone who visited us at ICE Barcelona, thank you. You made this worth every bit of effort,” said Johnny Ortiz, Founder of Zitro. Zitro proved what the company has always maintained: it’s not just about different products. It’s about offering a different experience. When you approach the market that way, the industry takes notice.
46 FEBRUARY 2026
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