ICE 2026 REVIEW
Aristocrat Gaming and Aristocrat Interactive
ristocrat Gaming and Aristocrat Interactive showcased a powerful lineup of gaming content, hardware, and technology solutions on Stand #2S50 in Hall 2 at ICE 2026 in Barcelona, highlighting the strength of both land-based gaming and online experiences for the EMEA market.
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Aristocrat Interactive displayed their products and platforms across their iGaming & Sports, Content & Aggregation, Gaming Systems, and iLottery go-to-market segments. Their presence at ICE further demonstrating how the Interactive business brings a seamless player journey from land to online.
“We are thrilled to be back at ICE to showcase our wide array of connected experiences for our customers,” said Dylan Slaney, CEO of Aristocrat Interactive. “Our portfolio of products offers unique and solutions-focused ways to engage with our customers and serve as a conduit to providing online journeys for players.”
Aristocrat Interactive showcased proven tech to support a seamless omnichannel player experience and fully customizable platform with products such as iGaming PAM, Player Engage (CRM), Sportsbook Platform, and Managed Services. Content & Aggregation showcased how the company is redefining the unity of proven land-based titles with innovative online experiences. Attendees saw the latest iteration of an existing favourite in Double Bubble™ Colour Connect™, as well as Mo’ Mo’ Mo’ Mummy™ Midnight Treasures™ and Secrets of
the Phoenix™. Finally, iLottery displayed how the company’s iLottery offering, combined with the broader Aristocrat Interactive ecosystem, creates unparalleled customer value inclusive of a full turnkey iLottery solution, NeoSphere, NeoEngage, Managed Services and Content & Aggregation platform.
The show further demonstrated Aristocrat Gaming’s leadership in speed-to-market execution by bringing more top-performing global titles to Europe in fast succession. To celebrate the official regional launch of The Baron Portrait, the company displayed Millioni$er and Thunder Empire, as well as debuting the breakout hit Spooky Link. Attendees also witnessed a homage to tried-and-true company classics with the Lightning Link 10 Year Anniversary title alongside Cash Express Legend and Phoenix Link, and Mo’ Mo’ Mo’ Mummy. This exciting portfolio of games were showcased across multiple hardware form factors, including the recently released The Baron Upright – highlighting the focus on strengthening The Baron portfolio.
“This year’s ICE showcases a diverse array of content and hardware tailored for the European market, demonstrating our commitment to building a robust regional portfolio driven by global success,” said Craig Toner, CEO of Aristocrat Gaming. “It’s a valuable opportunity to present our market-specific innovations and engage directly with our customers, ensuring we continue to deliver the highest level of support and performance for their casino floors.”
Alongside the land-based game portfolio, the company showcased the recently acquired Awager offering for the first time since the announcement. Awager, a leading provider in the fast-emerging and regulated Live Slot Streaming segment, offered live demonstrations on Aristocrat’s stand.
FEBRUARY 2026 51
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