ICE 2026 REVIEW
Interblock delivers a standout week at ICE Barcelona
I
nterblock concluded a highly successful week at ICE Barcelona, marked by strong engagement, positive feedback across its full product portfolio, and meaningful recognition from the industry during the week of the show. Throughout ICE Barcelona, Interblock welcomed operators, partners, and media from across global markets to experience its expanding portfolio firsthand. Interest was particularly strong around AMUSE, which made its official European debut at ICE. The response reinforced growing appetite for new forms of casino entertainment that blend accessibility, engagement, and entertainment-led design. During the week of ICE, the AMUSE lineup was named Best New Innovative Product at the European Casino Awards, validating its reception beyond the US market and confirming its ability to resonate across regions. The award reflects not only the products, but the broader shift in how casino floors are evolving. Designed as a collective experience, AMUSE attracts attention for its intuitive gameplay, visual presence, and ability to broaden player appeal.
Interblock was also recognized as US Gaming Company of the Year at the International Gaming Awards, further underscoring the company’s momentum and global standing. Together, the awards reflect both innovation at the product level and sustained performance across markets. The recognition followed strong engagement across Interblock’s broader product suite throughout ICE Barcelona. Electronic table games, live stadium experiences, and slot offerings were all met with enthusiastic feedback, underscoring the
strength and versatility of the company’s portfolio. From immersive entertainment
concepts to trusted table formats, operators responded positively to solutions designed to perform across diverse environments. Interblock also received recognition for Best Marketing Programme of the Year at the European Casino Awards, highlighting the strategic approach behind bringing new products to market through thoughtful storytelling, media partnerships, and high- impact visibility. Together, the awards reflect a coordinated effort across product, strategy, and execution.
Following ICE Barcelona, Interblock is focused on building on this momentum. The company plans to continue expanding AMUSE across additional markets while advancing its electronic table game and slot portfolios, supporting both land-based growth and future online initiatives.
With strong reception at ICE Barcelona and multiple awards reinforcing its direction, Interblock enters the year with confidence and a clear path forward.
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