search.noResults

search.searching

dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
p39 BKU-DEC20 TTA v2_bku 02/12/2020 13:02 Page 39


INDUSTRY UPDATE THE TILE ASSOCIATION COLUMN


IDS strengthens marketing team with new Digital Marketing Manager


IDS has strengthened its marketing team by creating a new role and appointed Rob Mckechnie as Digital Marketing Manager. Mckechnie has a wealth of


TTA works with Spanish and Italian assocations to promote tiles over other surface finishes


T


TA is collaborating with ASCER and Confindustria Ceramica (representing the Spanish and Italian ceramic


tile industries respectively) on a new campaign to promote the benefits of tiled surfaces compared to alternatives across Europe. With increased awareness in recent months of the importance of


hygienic surfaces in domestic homes and publicity of how viruses can linger on surfaces of all kinds for many hours, this highly topical campaign will emphasise the benefits of tiled surfaces, compared to alternatives. Entitled “But ceramic…is a safe choice”, the campaign is employing


social media and other digital communication to promote the benefits of tiled surfaces, especially in flooring, with regard to hygiene, ease of cleaning, waterproofing, fire resistance and sustainability.


experience specialising in creative digital marketing and social media. In his new role, he will oversee IDS’s corporate site as well as those of its many decorative surfacing brands spanning worksurfaces, solid surfacing, flooring, and wall and ceiling panels, while also being responsible for developing strategies that span the company’s digital functions, from e-commerce to email campaigns. Says Mckechnie of his new role: “I am pleased to join the IDS marketing


team and to have the opportunity to further strengthen the company’s digital portfolio. My aim is to create a more customer centric online experience across the business, while continuing to build upon and improve our customer communications. Enhancing brand awareness across our social media platforms will be another key priority.”


Ciaran Quinn Joins VitrA as Digital Marketing Assistant


International bathroom manufacturer VitrA has expanded its UK marketing team with the appointment of Ciaran Quinn as Digital Marketing Assistant, based at the company’s head office in Oxfordshire. Rebecca Slater, Senior


The campaign started in October with a webinar for the British market,


which included a TTA presentation. The webinar was attended by TTA members and others from the industry. The overall campaign is pan- European and has included activities which have been organised for the French and German markets. There are a number of videos associated with the campaign, which can


be viewed on the TTA website at: www.tiles.org.uk/news Keep an eye also on TTA social media for the latest information on this


campaign which is intended to grow the market for ceramic tiles for the benefit of the whole industry.


Digital Marketing Executive for VitrA, explains “We are delighted to welcome Ciaran to the team. He joins us at a particularly exciting time with the future opening of our showroom, and I have no doubt he will make a valuable contribution to expanding our presence further.” Ciaran, who also has


u For further information or to join TTA visit www.tiles.org.uk/join


experience in photography and videography joins VitrA from the telecoms industry. Ciaran says “I am excited to be working for a well-known brand that has such a respected reputation with both trade and end-users. VitrA has the entire bathroom covered under one roof with huge plans for the coming months. Communicating these initiatives digitally will be exciting and challenging.”


BKU DECEMBER 2020 39


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44