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IDS strengthens marketing team with new Digital Marketing Manager

IDS has strengthened its marketing team by creating a new role and appointed Rob Mckechnie as Digital Marketing Manager. Mckechnie has a wealth of

TTA works with Spanish and Italian assocations to promote tiles over other surface finishes


TA is collaborating with ASCER and Confindustria Ceramica (representing the Spanish and Italian ceramic

tile industries respectively) on a new campaign to promote the benefits of tiled surfaces compared to alternatives across Europe. With increased awareness in recent months of the importance of

hygienic surfaces in domestic homes and publicity of how viruses can linger on surfaces of all kinds for many hours, this highly topical campaign will emphasise the benefits of tiled surfaces, compared to alternatives. Entitled “But ceramic…is a safe choice”, the campaign is employing

social media and other digital communication to promote the benefits of tiled surfaces, especially in flooring, with regard to hygiene, ease of cleaning, waterproofing, fire resistance and sustainability.

experience specialising in creative digital marketing and social media. In his new role, he will oversee IDS’s corporate site as well as those of its many decorative surfacing brands spanning worksurfaces, solid surfacing, flooring, and wall and ceiling panels, while also being responsible for developing strategies that span the company’s digital functions, from e-commerce to email campaigns. Says Mckechnie of his new role: “I am pleased to join the IDS marketing

team and to have the opportunity to further strengthen the company’s digital portfolio. My aim is to create a more customer centric online experience across the business, while continuing to build upon and improve our customer communications. Enhancing brand awareness across our social media platforms will be another key priority.”

Ciaran Quinn Joins VitrA as Digital Marketing Assistant

International bathroom manufacturer VitrA has expanded its UK marketing team with the appointment of Ciaran Quinn as Digital Marketing Assistant, based at the company’s head office in Oxfordshire. Rebecca Slater, Senior

The campaign started in October with a webinar for the British market,

which included a TTA presentation. The webinar was attended by TTA members and others from the industry. The overall campaign is pan- European and has included activities which have been organised for the French and German markets. There are a number of videos associated with the campaign, which can

be viewed on the TTA website at: Keep an eye also on TTA social media for the latest information on this

campaign which is intended to grow the market for ceramic tiles for the benefit of the whole industry.

Digital Marketing Executive for VitrA, explains “We are delighted to welcome Ciaran to the team. He joins us at a particularly exciting time with the future opening of our showroom, and I have no doubt he will make a valuable contribution to expanding our presence further.” Ciaran, who also has

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experience in photography and videography joins VitrA from the telecoms industry. Ciaran says “I am excited to be working for a well-known brand that has such a respected reputation with both trade and end-users. VitrA has the entire bathroom covered under one roof with huge plans for the coming months. Communicating these initiatives digitally will be exciting and challenging.”


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