p13 BKU-DEC20 Virtual Worlds - Hafele_bku 02/12/2020 12:20 Page 13


Häfele reflects on 2020 and looks to 2021 W

hile the past 12 months have been incredibly challenging, at Häfele,

we saw 2020 as an opportunity to re-visit the products and services that make a real difference to our customers. In response to the pandemic and our

customers’ needs, we launched Häfele Here to Help. As well as price freezes on our products and extended free delivery, this package of support amalgamates several value-added services. These include our free-of-charge Lighting Design Service and Häfele to Order – a bespoke, made-to-order manufacturing service, plus a new technical specification support programme for sliding door gear.

Häfele Here to Help was very much

welcomed by the industry, especially as market performance exceeded expectations whilst resources may have been reduced, with lockdowns forcing homeowners to stay home and in turn, think about how they can improve their spaces. A key trend has been making rooms work

harder, partly because our homes became – without warning – much more multifunctional than they ever needed to be. Sliding doors, for example, are being used to break up and reconfigure kitchens and dining rooms, giving homeowners a dedicated working area without sacrificing space elsewhere.


Looking ahead Our focus for 2021 will be continuing to empower our customers to help their customers achieve the changes they want. This means collaboration, being adaptive and putting our customers first will continue to drive our business priorities, as they have never been so important. As the long-term impact of COVID-19

emerges, we’re committed to working with our customers to understand how we can support them; because whether it’s technical, business or design support, we want to be a true extension of their team.

u0800 171 2907

Design support and expertise right where it’s needed with Virtual Worlds Design Hub


aking the design strain and enabling showrooms to keep up with demand

in circumstances when staffing levels are reduced, the Virtual Worlds Design Hub helps retailers close sales and increase profitability, with a flexible resource they can count on during uncertain times. The Design Hub team work closely with the

retailer to gain an understanding of a project’s requirements, including style and colour theme, perimeter measurements and location of windows, doors and other fixed features. From this they are able to produce a 2D plan, with rendered photo-realistic jpeg images along with a link to the project on design cloud for the retailer

to share with their customer. Consumers can then explore the design from the comfort of their own home, moving around and interacting with the design using their tablet or smartphone, keeping their interest, and helping to progress the sale. The Design Hub is being led by Head Designer

Lauren Sutton, who has 13 years’ experience in the kbb industry, who says: “I’ve designed customer’s bathrooms and kitchens for a number of years and my passion is designing retail showrooms both physical and in the virtual space. “The Design Hub is proving to be an essential

service during the current challenging situation for retail showrooms, helping them reduce the risk of losing sales while continuing to provide a quality service.” Whether retailers need temporary design

support through employee illness or holidays, a stop-gap to allow breathing room while their business grows or if they are not quite at the point of hiring a new designer on a full-time basis, the Design Hub’s talented and experienced team has it covered. Simon Cook from Tytherleigh Bathrooms Ltd,

has taken advantage of the service recently, saying: “It’s brilliant to have designs produced for us, maximising the full potential of the software.


Lauren understands the layout of a room and produces designs which work with that layout, exactly how we ask for them. “Design Hub has been a real lifesaver to our

business and I am extremely grateful for the service. Well worth the money” As an introduction to the service, retailers who

are new to Design Hub currently receive their first design for half price. Offering further support during the Coronavirus pandemic, retailers can also take advantage of special bundles, buying five designs and receiving the sixth free of charge for a limited time.

u01908 663 848

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