p28 BKU-DEC20 Rangemaster_bku 02/12/2020 13:45 Page 28


KITCHEN SINKS & TAPS


Rangemaster: A strong year for the sinks and taps market


T


he sink market looks strong and has been growing year on year across


Comment by James Cunningham Sales Director, AGA Rangemaster


both the retail and trade channels. Indeed, there are more designs and styles than ever before as the market evolves in- line with consumer demand. While there will always be a place in the modern kitchen for the ever-popular stainless steel sink, there is definitely room for further growth within granite composites. We foresee the granite sinks market continuing to grow as more feature- enhanced and design-led models are introduced, providing customers with an even greater choice. Such high levels of quality and durability have already seen these sinks cement themselves as the products of choice in modern homes – a trend which looks set to continue into 2021. It’s clear that consumers are becoming bolder in their design choices and more aware of the benefits that granite composite material provides:


from antibacterial, dirt-repellent properties to the wealth of style and colour options, with added UV stability to protect fading. As consumers look to update and improve


their kitchens with the latest products, following an extended period at home during lockdown, the retrofit market is in a strong position, particularly in terms of stainless steel, granite and ceramic sinks. Today, the general ‘value’ of a sink is more widely recognised by consumers and kitchen designers alike, so it is no longer an item that is automatically downgraded should the budget be squeezed. Following the longstanding popularity of


chrome taps over recent years, we are experiencing increased demand for alternative colours that complement, rather than contrast, with kitchen design. We can expect consumers to continue embracing the leading design trends in 2021 while they look to update their kitchens with the latest products to suit changing lifestyles and living/home office arrangements.


SCHOCK by Rangemaster set to make a splash in the UK I


conic British appliance and sink manufacturer Rangemaster has


launched its new ‘SCHOCK by Rangemaster’ collection, as part of an exclusive partnership with SCHOCK, the original inventor of the granite sink. The partnership brings together two iconic


brands committed to delivering quality, innovation and design to customers, offering one of the largest kitchen sinks portfolios in the UK. SCHOCK by Rangemaster comprises two granite sink collections – CRISTADUR® and CRISTALITE® – and boasts 14 attractive designs, 14 colours, and multiple bowl configurations and sizes, resulting in over 250 variants. Plus, all


products are supplied with an exclusive 25-year warranty. The easy-to-clean sinks are heat and impact


resistant, food safe, and made with ProHygienic 21 – a patented material with antibacterial properties – a must in today’s kitchens. The CRISTADUR® collection features a patented, silky smooth finish in six premium designs: Prepstation, Greenwich, Tia, Wembley, Waterfall and Signus. The sinks have been tested for use with boiling water taps, and come in a choice of five colours – from bold Rouge to neutral Silverstone. The CRISTALITE® collection has a stone-like finish and comes in eight classic inset and


undermount designs: Typos, Domus, Primus, Formhaus, Lithos, Nemo, Brooklyn and Quadro. The collection includes compact single, single, 1.5- bowl, and double bowl configurations. Retailers have access to new SCHOCK by


Rangemaster POS material to promote the brand and help grow consumer awareness, with POS booklets and colour samples also available on request to support and enhance in-showroom displays.


BY uwww.schockbyrangemaster.co.uk


28 BKU DECEMBER 2020


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