Predictions 2023
“Te level of demand in the market will also mean more
competition. Finding a way to differentiate and deliver continuous value with a focus on the customer and on experience-as-a-service in 2023 will be essential. “Businesses will ask harder questions around IT and the value they
get. As part of the wider market, companies will be looking for any opportunities to make their spending more efficient and get the most from their outlay. Security will be no different.
While 2022 saw greater flexibility in terms of where employees work, in 2023 employers will need to offer more flexibility around when their team works
“For channel partners, providing information on what budgets
have achieved will be essential to keep customers happy. In the security space, this will involve discussing overall business risk rather than technology. By understanding these risks and helping companies to run their operations more efficiently, business managers can focus on outcomes from their investment. “With more difficult trading conditions to contend with, partners
will have to justify their services and deliver more value back to customers. At the same time, there will be more demand for services that can help plug gaps in those companies’ security strategies.
40 | December/January 2023
Offering XDR to customers will be a growth opportunity in 2023 as companies struggle to fill roles and maintain their security with in- house roles and expertise.”
Frank Weishaupt, CEO of Owl Labs: “As we head into 2023, companies will need to continue to rethink the traditional working week as they look to provide greater flexibility for their teams. While 2022 saw greater flexibility in terms of where employees work, in 2023 employers will need to offer more flexibility around when their team works. According to Owl Labs’ own State of Hybrid Work Report, over a third (37%) of UK workers would decline a job offer if flexible hours were not offered, while a further 65% would take a pay cut for a four-day work week. “Emerging trends such as quiet quitting among younger
generations - where they reject the hustle culture - will see workers reconsider the typical 9-5 working week. Companies therefore need to provide more opportunities for job sharing and more flexibility over how teams spread their time outside of core working hours. Similarly, hybrid work habits will need to be driven more by teams’ schedules to maintain productivity. Tasks that require creative thinking, focus time and independent work will likely be carried out at home, while collaborative tasks will dictate when people need to be in the office. “To support these evolving hybrid trends, employers will need to
continue to invest in a robust tech stack that creates an immersive work environment regardless of location. Investing in collaboration equipment will ensure an equitable experience for both in person and remote employees. Tis will be a key differentiator for retaining employees and building company culture in a hybrid world.”
www.pcr-online.biz
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