industryopinion
IoT Services: How Telcos will lead the future
Mark Wass, Strategic Sales Director, UK and North EMEA at CloudBlue examines how IoT has the power to deliver new operational advantages to businesses across sectors by building a mesh of advanced analytics, automated capabilities, and real-time insights. Yet many companies that have invested in IoT technologies struggle to realise its potential.
E
ssential telcos continue to explore now business-building initiatives as a way of tackling market commoditisation. Despite this, over the last seven years there has only been a
28% growth in total shareholder returns. Te B2B sector provides forward-thinking telcos with
opportunities for growth, however it is market differentiation, which is the fundamental success factor. Because of this, the Internet of Tings (IoT) rises to the top for telcos hoping to stand out from the competition and improve their business model. IoT has the power to deliver new operational advantages to
businesses across sectors by building a mesh of advanced analytics, automated capabilities, and real-time insights. Yet many companies that have invested in IoT technologies struggle to realise its promised benefits and connectivity is the main cause. Tere is a need for IoT solutions that are quick and simple to
deploy. As we approach 2023 many telcos have already upgraded to 5G. Tis puts them in pole position for the year ahead with the opportunity to provide market-ready mobility and roaming IoT solutions that work “out of the box” by connecting the dots from device through to network in one bundle.
Telcos should invest in the future of IoT IoT technology offers telcos the chance to carve a new, service provider shaped role that will, help to increase recurring revenue margins and reduce churn. Tis aligns with the need of the customer to drive OPEX vs CAPEX spending. From smart hospitals to intelligent factories and autonomous cars, there is no shortage of B2B use case examples that demand lower latency, high bandwidth, and high reliability while roaming or in real-time motion. Telcos have unique opportunity to provide solutions to help customers realise the value of IoT. Robust mobile network coverage is essential to the future of
IoT adoption and telcos are already poised to help with their core business offering. Telcos can pull through massive core connectivity services that will elevate them from selling the “pipe” to selling tangible “business outcomes.” Telcos therefore have a strategic way to push against rising market commoditisation. Providers who help enterprises realise digital transformation goals and provide all important network connectivity will be able to showcase the true value of their services.
14 | December/January 2023 Adding to the story further is the lack of an all-encompassing
market leader for the delivery of IoT services. Here, market fragmentation is so pronounced that analysts predict it will create significant uncertainty.
IoT delivery, simplified IoT promises a radical improvement to the way we live. Te technology is based on a network of physical objects that are continuously connected to the Internet to send real-time updates back and forth, creating a rich data flow from edge devices to central servers. Te ability to deliver a seamless digital self-service experience
to B2B customers relies on having a robust supply chain. IoT service delivery is made up of a number of interconnected layers that need to be unpacked if supply chain issues are to be solved. Tese are connectivity, devices, applications and commerce.
Partner networks can transform the future of IoT Telcos hold an ace card when it comes to the future of IoT. By offering stable, 5G connectivity already in hand, telco players solve a major market challenge for channel players keen to harness the potential of IoT. But accelerating IoT adoption across the B2B market needn’t
be a solo journey. Trying to solve every challenge alone will not only increase the scale of the project but also cost critical time-to- market. Instead, telcos can partner up with other channel players
to solve the supply chain issues from end-to-end. Established distributors will have logistics, inventory, and contracting covered for numerous vendors and suppliers, meaning new products and services can be added quickly. Telcos should work together with a supply chain platform
partner- particularly those with a large set of pre-integrated vendors. Joining forces ensures the right bundle of IoT solutions can easily reach the customers, minimising the workload associated with product fulfillment. Te right supply chain platform partner will automate complex subscription and billing workflows automatically or even offer a digital self-service experience that lets customers select their IoT solutions on demand.
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