Remote/Hybrid Workforce
Airtable’s Laura Padilla on why being resourceful will be key in 2023
Laura Padilla, VP Product and Services at Airtable shares her views on how to get more for less, why hybrid working is great when done right and why partners being true consultants for one another will be a key trend in 2023.
L
aura Padilla was appointed by Airtable in May 2022 as VP Product and Services, she was brought on to
build out the company’s channel strategy, and its channel program. Laura joined Airtable from Zoom, where she oversaw the expansion of the channel beyond a traditional Master-Agent channel during her four-plus years there. Now at Airtable, a company that helps
more than 300,000 organisations including the likes of Amazon, Netflix, Nike, and Red Bull, as well as 80% of the Fortune 100, to stay aligned, execute with greater agility, and connect previously siloed teams and data. She joins as the company this year expands into the UK, which has since become its largest EMEA market. PCR caught up with Laura Padilla to find out more.
How have challenges such as the current economic uncertainty and the pandemic impacted businesses and what does this mean for channel partners? Te economic volatility and pandemic are forcing businesses to reconsider their business strategies and investments - tightening their belts to make sure every penny counts. Companies are
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reevaluating the way they work and many are looking to consolidate the number of tools they’re using. As businesses re-evaluate almost nearly every aspect of their tech stack and spend, channel partners have a critical role to play in helping leaders negotiate the new environment. Partners need to support businesses as they navigate the uncertainties from the market volatility and the dramatic shiſts around how we work spurred by the pandemic. Tey need to position themselves as consultants and advisors that can share their expertise in architecting the right solution for
customers. Tis means taking into account existing processes, tools, and applications and recommending new ones. Tere’s a shiſt in the channel ecosystems from short-term,
transactional relationships towards long-term partnerships, built on trust and the expertise of a specific tech stack or solution area. Partners need to identify the value they can bring to a business in the long-term, this includes understanding the changing tech landscape, navigating the intricacies that come from rolling out new products and how the business can get the most out of its existing investments. Te successful channel partners will be the ones that offer expertise tailored to a businesses ever-changing needs.
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