the investment world is looking at the industry. If MSPs want to attract this kind of investment, they need to lay the groundwork and understand the advantages and pitfalls.”
What was the purpose of the event? David Weeks, Senior Director, Community: “It’s a chance to show our partners what we are planning as a business, gather our industry experts and peers to share their insights, learn from one another and gain a renewed sense of purpose going forward. “But more than that, it’s a chance for us to interact with our
partners and for them to interact with each other. As mentioned, it isn’t about a show. It’s about engagements. “At the end of the day, we learn as much from our partners as
we hope they do from us. Tis is an “all-in” approach where we recognise that we’re in this together. As our CEO, John Pagliuca, said in his opening speech about owning the cloud, we are all here to learn from each other and you have the answer in the room.”
What initiatives have you put in place to attract more partners and how successful has this been? Kevin Bury, Chief Customer Officer, N-able: “We don’t take the term “partner” lightly. For us, it’s about earning that title. “While we have a ton of great programs as mentioned like our
partner success managers, and tailored onboarding, education, marketing support, and our Head Nerds, the net-net is that if our partners don’t find value beyond the technology then we have failed. We will continue to work to improve our relationship with our valued partners to meet them where they are, help them optimise their business, and make this a win-win relationship. We believe this is what really sets us apart.”
What recommendations for people management and attracting and retaining the right staff can you offer to MSPs? Kathleen Pai, Chief People Officer, N-able: Today, channel companies, like every business, are having to work harder to attract and retain key talent. Tat’s why it’s more important than ever that the people you hire are aligned to your values and company mission. Having those as an anchor helps everyone understand not just what work needs to get done, but also how the work gets done. “Another incredibly important aspect
of attracting and retaining great people is the employee experience you offer. MSPs should strive to understand what their employees care about and build the experience around that. Having the right listening tools and strategy in place is a great way to gain employee feedback on what matters most to them. You can then align your benefits, engagement programs, and learning and development programs around those needs.”
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What are N-able’s views towards Diversity, Equality and Belonging (DEB) and what recommendations would you suggest to partners to foster DEB at their companies? Kathleen Pai, Chief People Officer, N-able: “At N-able, we know people have countless facets that make them unique – and we celebrate that. We want our N-ablites to feel valued for who they are and all they bring because it’s what makes our company a great workplace. Diversity, Equality and Belonging (DEB) is an ongoing journey that we’re on together, and while we know there’s always more work to do, we’re committed to doing it. One of the ways we built this culture of belonging is through our Communities of Interest (COIs), such as WONDER (women and allies) and PRISM (LGBTQIA+ and allies). Both of which were established to help educate, encourage dialogue and foster inclusivity and belonging. “Focusing on DEB is important for everyone. Actively seek
opportunities to educate, have open dialogue, and take action to advance DEB at your organisation. MSPs need to keep prioritising their workplace cultures if they want to attract the best and the brightest talent.
Are there any future trends we should expect from the MSP community?” John Pagliuca, CEO, N-able: “One might expect M&A activity to slow given the potential economic uncertainty, but in the MSP market this may not be the case. “MSPs are going to be in demand even as businesses face challenging times. Doing all things IT in-house is unlikely to be feasible with growing complexities and labour shortages, and MSPs can be the hero here, making them a very attractive growth target. In addition, MSPs themselves are engaging in consolidations and roll ups that give MSPs the chance to be part of a larger group through an acquisition or merger. “It’s another example of turning a headwind into a tailwind.”
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