BIKEBIZ AWARDS BIKEBIZ AWARDS T
he BikeBiz Awards 2024 in association with Push sees the return of a panel of judges from across the cycling and micromobility sectors to help
select winners. For this year’s awards, we are very proud to introduce our panel of 15 judges, who bring expertise from advocacy, retail, media, distribution, brands, and beyond. Once again, voting has been carried out either by our expert judging panel or by a wider vote open to the whole cycling industry, depending on the category. Judges have voted using their own online form, selecting their preferred winner, and offering up a reason for their selection. In other categories, including Woman of the Year, and IBD of the Year, voting was open to the wider cycling trade through an online voting form.
Daniel Blackham, BikeBiz and MMB editor The editor of BikeBiz and MicromobilityBiz since September 2023, after joining the cycling trade media title in March as a staff writer. Away from the desk, has a background in MTB and BMX and can often be found riding trials around the South of England.
Will Fripp, Extra UK CEO Now CEO of Extra UK, Will holds a wealth of management experience in the industry gained in a prominent career of over 30 years encompassing senior roles at Madison, Specialized, and Shift Active Media, across product, brand, sales and marketing as well as previously working in the cycle retail sector.
Kellie Parsons, Madison marketing director In the industry for over 20 years, Kellie has a wealth of experience working with some of the biggest brands in the cycling world. Through her 14 years at Madison, she has overseen all marketing activity for the entire brand portfolio including the likes of Shimano, Park Tool, Lazer, Kryptonite and more. Prior to her time at Madison, Kellie predominantly worked in action sports publishing at global titles such as Ride BMX and Dirt as well as managing sports marketing at Oakley.
Tony Vickers, ZyroFisher head of brand Tony’s 30 years’ experience in the cycling industry started
on the shop floor and in the workshop. He has since worked in many roles including buyer, merchandiser, sales, account management and brand management. Many of these roles have been during his 13 years at ZyroFisher.
Wayne Brown, Shift Active Media CEO Wayne has spent approaching 30 years working in marketing agencies – specialising in advertising, media and technology – Wayne has previously run leading digital agencies for Dentsu Aegis and WPP. He has worked on a wide range of global clients, but specialised in cycling for the last seven years.
Carlton Reid, Writer Carlton has been writing about sustainability and transport for more than 30 years, notably founding BikeBiz in 1996. Now he is a senior sustainability contributor for Forbes, and also writes for The Guardian, Daily Mail and
Wired.com. Press Gazette’s Transport Journalist of the Year 2018.
Charlie Foulkes, Tandem Group digital marketing director A 20-year veteran in the cycle industry, Charlie leads the digital and marketing strategies for Tandem Group, the parent company of Tandem Group Cycling and brands such as Claud Butler, Dawes, Falcon and Squish. He has
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