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SECTOR GUIDE 16


17 MTB Groupset Brand: Box Components


Distributor: Ison Distribution


16 Sword Black Brand: Microshift


Distributor: Ison Distribution


Microshift designs drivetrain components for a wide range of cycling disciplines, from mountain bikes to road and gravel bikes. Additionally, the brand offers less common shifter styles, including


thumb and bar-end shifters, for various drivetrains. The new Sword Black groupset offers ergonomic shifters, wide gear range, and ease of maintenance as the original Sword groupset, delivering the same riding experience at a more accessible price point. RRP: From £239.99


Prime 9 is a counter- intuitive philosophy based on the less is more principle. Embracing range without adding complexity. Using fewer parts also reduces weight and increases durability. The flagship Prime 9 kits showcase an ensemble of components including the chain, cassette, shifter, and derailleur. With a strategic reduction in the number of


17


gears, the result is larger teeth for indexing. These


enhanced indexing teeth translate to diminished wear and tear over time. RRP: From £84.99


19 18


19 Dominion T4 Brake Kit


Brand: Hayes


18 Titanium Cranks Brand: 5DEV


Distributor: Ison Distribution


CNC machined and laser welded in San Diego, California, 5DEV’s new 8-bolt Road, Gravel, and XC titanium crankset combines precision engineering with


20 Elite Sealed Shift Kit 2x


Brand: Jagwire


Distributor: Extra and Cyclex


Jagwire Elite Sealed Shift Kits provide superior protection with a


continuous liner that guards against dirt, water, and contamination. Available in two colours and compatible


56 | September 2024


durability and a sleek design. Whether tackling technical XC trails, multi-day gravel adventures or cruising on the road, these cranks are built to handle it all. Available in lengths from 165 to 175mm and 68, 73 and Dub Wide BB options. RRP: £1,099.99


with 2x drivetrains, the kit features Elite Polished Ultra-Slick inner cables and Slick-Lube liners for minimal friction and precise shifting. The lightweight XEX shift housing is nearly 30% lighter than traditional options, whilst ensuring excellent performance and durability even in the harshest of conditions. RRP: £52.99


Distributor: Ison Distribution


The Dominion range of brakes was introduced to create a braking solution that not only makes faster and more confident riders but that represents a new


standard for 360-degree quality product design. Hayes Dominion T4 features a Reynolds designed and in-house produced carbon-fibre lever, titanium hardware, composite reservoir cover, and precise weight- reducing machining. RRP: £369.99 (per brake)


21


21 Speedhub 500/14 Brand: Rohloff


Distributor: Ison Distribution


20


The Speedhub 500/14 is a high-quality precision bicycle transmission. Combining proven, durable construction and outstanding performance with low maintenance costs. For global touring, year-round commuting and now rated for high-powered e-bikes. The Speedhub is also capable of withstanding the torque produced by both tandem and e-cargo bikes. Now available OE with the E-14 shifter for electronic shifting integration. RRP: £1,275


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