FEATURE


Balancing innovation with practicality was key, and


the extensive field testing allowed us to refine the bike’s performance to meet the needs of our users.


What has been the reaction from the industry and some of the early users of the Buffalo Bicycle Utility S2? The reaction from both the cycling industry and early users has been overwhelmingly positive. Industry leaders have praised the technical innovation of the 2-chain drivetrain and the AK2 freewheel system, recognizing the Utility S2 as a groundbreaking product for addressing mobility challenges in underserved regions.


Early users, especially in Sub-Saharan Africa and South America, have highlighted the ease of use and the bike’s ability to carry heavy loads while navigating difficult terrain. The feedback has been particularly strong around the simplicity of the backpedal shifting system, which offers a durable, low-maintenance solution to gear shifting—critical for the environments where we operate.


Can you give us an overview of some of the other campaigns? In addition to the Buffalo Utility S2 launch, we were excited to introduce the Building the Buffalo documentary film, which offers an inside look at the innovation and collaboration behind the Buffalo Bicycle.


The film showcases how we’ve worked with partners like SRAM, Trek, and Giant to bring this groundbreaking product to life and its profound impact on the communities we serve. Additionally, our Pedal to Empower campaign raised over $1.1 million this year, enabling us to provide more bicycles to students, healthcare workers, and entrepreneurs in underserved regions.


These efforts reflect our ongoing commitment to expanding access to reliable transportation and empowering people through the Power of Bicycles. 


24 | October 2024 www.bikebiz.com


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