RETAILERS
FROM THE GROUND UP
It’s not every day you see a start-up in the cycling retail space showcasing its impressive first year of trading.
Spend any time chatting with Kev Williams and it’s immediately obvious that the success is built on a host of business experience, backed by a clear vision for the business he is building.
Simon Cox sat down with Williams to explore his background and the way this shaped the first 12 months of trading for Discounted Bikes - Shropshire.
Let’s open the conversation at the very start of your bike business adventure. Am I right in saying you started with one bike and £75? Yes, that’s right, I was targeted by a digital ad from John Pye Auctions. That drew me in. Initially, I thought what was being offered at auction
looked too good to be true. My thinking was, “There are all these bikes, there must be something wrong with them”.
18 | October 2024
So, to test this out, I bought one, which then turned up built. Because I don’t come from the industry, I wasn’t aware of the Forme brand. We weren’t really into biking at this point. My bike background is based on where we lived, by Eastridge in Shropshire. I was brought up with bikes and the likes of local lad Andy Titley, Steve Peat and Rob Warner - coming to Eastridge to race.
www.bikebiz.com
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