BRANDS


PROGRESS AND GROWTH


BikeBiz hears from Matt Rudd, sales director at Tandem Group Cycles, who reflects on a busy year for the company’s brands and previews what dealers can expect from Claud Butler, Dawes, Falcon and Squish


Can you give us an overview of some of the new products?


This year has been an exceptionally exciting time for Tandem Group, as we’ve introduced an impressive array of new models across multiple categories. Our team has worked relentlessly, launching more new


bikes this year than in the past several years combined. Since the beginning of the year, we’ve brought 14 new bikes to market, including three refreshed models, all designed from the ground up.


40 | October 2024


Building on the overwhelming success of last year’s Claud Butler Wrath 1.0 and 2.0 eMTB’s, we introduced the Claud Butler Ridge 1.0 earlier this year.


This new model has quickly become a favourite among our customers, designed as the “baby brother” to the award-winning Wrath. The Ridge 1.0 switches to 27.5” wheels and features a more slim- line downtube with scaled down gear/brake spec, making it available at an incredible price of £1,399.


www.bikebiz.com


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