BRANDS
Furthermore, we took the opportunity to introduce the Claud Butler Alpina 1.0 & 2.0 hardtail MTBs over the summer. These bikes were built with UK trail exploration in mind, combining durability with performance. Understanding the growing demand for high-quality, affordable e-hybrids, we were thrilled to launch two standout models: the Dawes Scenic and Falcon Horizon. Both bikes come with top tube and step-through frame options and feature integrated batteries, mudguards, and rear luggage racks—offering riders convenience and reliability at a budget-friendly price. Our e-folding bike range has also seen exciting additions, including the all-new Falcon Compact, which boasts an impressive 40-mile range and a sub-£1,000 RRP. Tandem Group remains dedicated to providing children with the best start in cycling, recognizing the growing importance of the premium lightweight children’s bike market. This commitment is embodied in our continued investment in the Squish brand. This year, we introduced a 14” balance bike available in two colour options, which has been incredibly well received. Our partnership with The Bikeability Trust has also been strengthened, and we have developed a custom co-branded balance bike. This special edition is being distributed to schools across England and Wales in the coming weeks. Looking ahead, we are eagerly anticipating the launch of two new models in Q4, both under £1,200 with a 40-mile range, offering unbeatable value. The Falcon Zone, an urban e-hybrid, and the Dawes
Elegance, a traditional step-through e-hybrid equipped with a front basket, will provide incredible performance at exceptional price points. As we look towards 2025, we are excited to unveil a brand- new sub-£1000 e-hybrid and e-MTB range and are also exploring new developments in the discovery/adventure bike category to meet the latest trends and customer demands.
What do each of these add to the portfolio? This year, we have made significant investments and are proud of the new bikes we’ve introduced, bringing fresh energy to both our independent and national retail networks. By listening to our dealers and customers, we’ve developed a portfolio of exceptional bikes. The eMTB market remains strong, and despite some areas of overstock in the market, we are focused on delivering true value in the £1,400 to £1,900 range. The Claud Butler Ridge 1.0, priced at £1,400, is a prime example of this, offering a competitive option that can rival higher-priced models on the market, giving independent bike dealers a strong alternative. Our award-winning Squish brand continues to innovate in the premium kids’ bike category, offering a superior riding experience through our lightweight designs, which are significantly lighter than most competitors. In Q4, we are excited to launch our traditional-styled heritage e-bikes, a unique offering that few brands provide to independent retailers. To support these new ranges, our team works closely
www.bikebiz.com
October 2024 | 41
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
