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‘WHAT IS NORMAL? AND IF THERE IS A ‘NEW NORMAL’ ON THE HORIZON, WHAT DOES THAT LOOK LIKE?‘
CONTENT Editor
Daniel Blackham
daniel.blackham@
biz-media.co.uk
Staff writer Simon Cox
simon.cox@
biz-media.co.uk
Graphic designer Mandie Johnson
jonsonian1760@gmail.com
ADVERTISING SALES Sales manager Richard Setters
richard.setters@
biz-media.co.uk +44 (0)779 480 5307
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Media director Paul Ryder
pryder@datateam.co.uk EDITORIAL NO TIME LIKE THE PRESENT
‘Survive to 2025’ has become a prevalent saying in the cycle industry over the last year. Despite being a rather pithy catchphrase, it’s risky business to put all of your eggs in the basket of assumed calmer water in three months’ time, when in reality nobody knows what next year may hold. I’ve even seen one expert predicting a return to normality as late as 2027. Seriously? My rebuttal this is: ‘What is normal?’ And if there is a ‘new normal’ on the horizon, what does that look like? Many brands are quietly understocking MY25 products in a bid to balance out the current oversupply of pre-current models. On paper this may appear sensible, but the proof will be in the pudding. For those creatively tackling the market in its current guise, there is still growth and success to be had. In this mag, Pauls Cycles’ managing director Tom Thornley shares insights on the industry
trends behind the retailer’s success (P15) and Simon Cox sits down with Kev Williams to discuss an impressive first year of trading for start-up Discounted Bikes - Shropshire (P18). The last few weeks have seen some big product releases so I caught up with Wattbike CEO Stephen Loftus (P26) and Will Carleysmith of Brompton (P32) to discuss their respective launches and how they came to be. We also meet the judging panel for the BikeBiz Awards 2024 in association with Push
(P7) as we enter the final weeks before it returns at The Button Factory in Birmingham on Thursday, October 31 – tickets still available online! Forecasting for the coming years is important, but it’s even more vital to address the problems which are active here and now.
Finding some kind of stability in this period will allow the industry to be much more reactive to whatever comes next.
Printed by The MANSON Group Ltd ISSN: 1476-1505 Copyright 2024
Daniel Blackham, Editor
Datateam Business Media Limited London Road, Maidstone, Kent ME16 8LY.
All contents © 2024 Biz Media Ltd. or published under licence. All rights reserved. No part of this magazine may be used, stored, transmitted or reproduced in any way without the prior written permission of the publisher. All information contained in this publication is for information only and is, as far as we are aware, correct at the time of going to press. Biz Media Ltd. cannot accept any responsibility for errors or inaccuracies in such
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Editorial: 07775 306 067 Advertising: 07794 805 307
Simon Cox Staff writer
simon.cox@
biz-media.co.uk
Richard Setters Sales manager
richard.setters@
biz-media.co.uk
Mandie Johnson Graphic designer
jonsonian1760@gmail.com
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