BRANDS
What has the early feedback been to the launches?
The feedback from the market has been outstanding. After launching the Claud Butler Wrath 2.0 in July last year, we were thrilled to receive an award just three months later for the best hub motor bike under £2,000. This early success gave us real confidence for the launch of the Claud Butler Ridge 1.0 e-MTB earlier this year. The Ridge 1.0 has since become one of the most successful bike launches in Tandem’s recent history, with high volumes of pre-orders from our dealers. Customer demand has been strong, and the bike is
hitting the sweet spot in the market. Many customers have reordered multiple times, which speaks to the quality and value of our products. Throughout the year, we’ve developed and launched several high-quality bikes across our portfolio. This has not only earned recognition for Tandem Group but has also contributed to the continued growth of our expanding dealer network. Our commitment to delivering exceptional bikes is clearly resonating with both dealers and customers alike.
44 | October 2024
When can we expect to see these in dealers? We understand the critical importance of the seasonal revenue window for our retail partners and have worked diligently to support this by launching most of our new bikes earlier in the year. With strong stock levels and a wide representation of
SKUs available across our nationwide dealer network, we are ensuring optimal support for our partners during this crucial period.
Looking ahead, our next launch will be in November, featuring the Urban e-Hybrid Falcon Zone, followed in December by our traditional heritage e-bike. Both models are expected to be well-received and offer valuable additions to dealer lineups.
As we approach Q4, our focus shifts to the Spring 2025 launch of our non-electric range across both Dawes and Claud Butler and the final developments of a new range of e-bikes sitting under the £1k price point. All models are strategically planned to hit the
market ahead of the summer sales season, ensuring our dealers have fresh, in-demand products ready for their customers.
www.bikebiz.com
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