APPOINTMENTS
Got an appointment you’d like to share? Send details to
daniel.blackham@
biz-media.co.uk
Matthew Hutchings Matthew Hutchings, Body Rocket
Body Rocket , the tech start-up behind the world’s first and only real-time aerodynamic drag force measurement system for cyclists and triathletes, has announced the appointment of Matthew Hutchings, joining the Brighton-based business as head of sales and marketing. Having spent nearly four years as UK country manager at glucose monitoring wearable tech brand Supersapiens, Hutchings takes a wealth of experience in communicating and retailing technologically advanced high- performance sports products to discerning audiences. Of his appointment, Hutchings
comments: “I am extremely excited to have joined such an innovative company at the forefront of aerodynamic real-time data analysis. “Body Rocket’s pioneering efforts in this field are truly impressive, and I am eager to contribute to this dynamic team. Together, I am confident that we can drive significant performance gains for triathletes and cyclists worldwide.”
Niki Elliot Niki Elliott, Upgrade Bikes
Upgrade Bikes has announced the addition of Niki Elliott to the newly- created role of accounts manager for the South West of England and South Wales. Elliott is keen to put her passion and
experience to the fore. Following the announcement, she said: “With an impressive portfolio of market leading premium brands, I look forward to being part of a great team of people with an ambition to make Upgrade Bikes the number one go-to supplier for P&A.” Elliott is the latest addition to the
Upgrade team as the distributor continues to strengthen its team. Matt Killick, head of sales for Upgrade
Bikes, added: “In times where our competitors are looking to scale back their work forces, we are looking to build on the hugely successful portfolio of brands we have with a bigger and stronger sales team. “We have a fantastic customer base in the South West of England and South Wales that Niki knows very well, and I am certain that with the support of myself and the rest of the team here at Upgrade we can grow our business further.”
www.bikebiz.com
Sam Bernard Sam Bernard, EAV
British industrial cargo bike business EAV has made a high-profile appointment, with the recruitment of Sam Bernard as its new director of engineering, as well as taking a seat on the board. Bernard has enjoyed a decorated career as a product developer, having previously spent more than four years developing the hair care segment of Dyson’s global business before more recently taking up a challenge with micromobility retailer Pure Electric as the firm’s chief technology officer (CTO) of three years. Now several months into the role,
Bernard comments: “ “I am passionate about the changing transport systems that we see in cities, the speed of evolution is incredibly fast and EAV is at the forefront of this. “Whilst no one at the moment can predict the vehicles which will be the fittest and survive in 10 years I am sure that two-tonne vans delivering 50-gram letters, pumping out poisons and loudly heating the atmosphere are not the answer.”
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