BEANDS
with manufacturers and our supply chain to ensure we maintain a solid stock of spare parts. This ensures our retailers are well-supplied, maximising sales opportunities and delivering a seamless customer experience.
How long have these been in the works? Since Peter Kimberley’s appointment as Group CEO in May 2022, the business has undergone a comprehensive strategic overhaul of its cycling product portfolio and stock management.
This transformation included strengthening the product development team which brought with it extensive industry experience, as well as establishing new manufacturing partnerships. Following an in-depth review, a three-year plan was developed to guide the business forward. The team is thrilled with the progress made over the last 18 months, particularly with the introduction of new products. Just 12 months after this overhaul began, the award- winning Claud Butler Wrath 1.0 and 2.0 launched in July 2023, followed by the release of the Dawes e-Hybrid Spire range; both received excellent feedback from dealers. Operating on a one-year new product development
(NPD) cycle, we have consistently refreshed our range and continued building on these successes. In 2024, we
www.bikebiz.com
will introduce 14 new product platforms and are eagerly preparing for more exciting launches in 2025.
Can you share some of the R&D processes? The team at Tandem Group brings decades of experience in the cycling industry, with deep expertise across NPD and brand development. We believe that understanding our market is essential, so we prioritise listening to both our retail partners and customers. Through constant dialogue and long-standing partnerships, our field and sales teams gather valuable feedback to help shape our product strategy. Eighteen months ago, as part of a comprehensive
strategic review, we identified new market opportunities that led to the development of a fresh range of products designed from the ground up. Throughout this process, we have remained focused on delivering true value with competitive RRPs, while ensuring our dealer network maintains healthy margins. Our Hong Kong-based office and sourcing team have been instrumental in securing new factory partnerships across Asia. They have also played a key role in refining our supply chain
to minimise the impact of rising shipping costs, ensuring we can continue delivering quality products efficiently.
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