RETAILERS
Now you’ve come to the end of stock, what’s next? We’re super excited to announce the launch of our very own kid’s bike range. Shyre Bikes. We could have taken the profits and moved on, but we can see a gap in the market for a lightweight and affordable kid’s bike, so we are aiming to fill that gap with our new range. We are expecting sample bikes in the next few weeks, with a further 150 bikes before Christmas. The first model in the range will be the Shyre Hopton, available in two colours, at 16”, 20” and 24”. We hope to sell these bikes quickly, and then re-invest in a larger batch for 2025. We are also having conversations with some really influential people in the sector. We’re building a brand with longevity, which will need experienced people –to help steer the business in the right direction.
As we talk it’s clear that, whilst you’ve started a business from your home, initially out of curiosity, then as a passion project, you have a solid business background.
I’ve previously launched a start-up, an app-based business, so a blend of tech, e-commerce and logistics, which had many challenges and lots of success. You learn so much from a start-up business, you do every job yourself and learn about every part of the business. In my day job, I consult to social housing providers. We don’t need to be doing this. However, once we saw the look on kids’ faces, and those of their parents, we (my wife and I) knew we’d found our thing: To get more kids on bikes. We just love seeing the reaction of kids, and parents, when we’ve got them a bike. This brought another element of the model into focus: A VIP/white glove handover experience. Parents book a time slot. The test ride and collection experience felt personalised. We share the fun and the passion with them. They are 100% the focus when they come to collect. It’s something many brands talk about but so many struggle to truly deliver in a way that the hospitality industry, for example, would rate as a 5-star experience. Though our bike stock, and how we source it, will change in year two, our approach to service is something we won’t be changing.
20 | October 2024
www.bikebiz.com
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