CONTENTS 7


13


 FEATURE 7 Sisters in the Wild is a gravel and bikepacking group open to women, trans and non-binary people. Rebecca Bland speaks to UK founder Charlotte Inman


 NEWS HUB 10 The latest developments from across the bike trade


 RETAILERS 13 Daniel Blackham catches up with Fettle founder, Jeyda Heselton


16 BikeBiz speaks to Veloroo co-founder Richard Hudson to discuss consumer demand in Germany how his business is helping UK brands enter new markets


 WORKSHOP 20 UK bicycle frambuilders are forming a united front to navigate difficult industry waters. Daniel Blackham hears more


 DISTRIBUTORS 24 Daniel Blackham catches up with the BikeBiz Specialist Distributor of the Year for 2023, Reilly Cycleworks


29 The Cycle Division’s Martin Ingham updates BikeBiz with the latest from the Huddersfield-based distributor


 MICROMOBILITY 34 A lot has changed within shared micromobility in the past few months, begging the question of what needs to happen for the industry to look more profitable. Rebecca Morley investigates


37 The All-Party Parliamentary Group for Cycling and Walking has launched a new report addressing the issue of road justice. Daniel Blackham speaks to co-chair of the group, Fabian Hamilton MP on why now is the right time to revisit the subject


 APPOINTMENTS 40 This month’s movers and shakers throughout the cycle industry


 BRANDS 43 Muuvr is looking to reinvent the way brands interact with their athletes. Daniel Blackham sits down with CMO James Vickers to learn more about partnership opportunities


46 Simon Cox speaks to Restrap international sales manager Colin Williams about the UK brand’s expansion


50 Five minutes with Challenge Tires


 PRODUCTS 54 New products and sector guides, including the gravel and adventure market (59) and energy and nutrition (65)


56


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MARCH 2024


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