BRANDS
Trans Alp Restrap
Will we see Restrap sponsoring elite level athletes, putting the brand in front of the camera at global events such as the Life Time Grand Prix series, or Absa Cape Epic? Put shortly, yes – we are currently finalising a deal with a pr/elite level international gravel race team. With gravel racing growing in visibility and the blurring of lines between the longer events and bikepacking racing, it makes sense for us to take that step. More than that though, we support a wide range of
riders. The overwhelming majority of whom aren’t pros. We are proud to say that our bags will be seen on the bikes of riders at the sharp end of many of the “big ticket” bikepacking races around the world. We also work
Further Elements - Greg Annandale
with riders who directly inspire, support and grow the bikepacking community.
Many of our brand ambassadors have now been with us for a number of years and have influenced the development of our existing range and new products. Finally, we are also directly supporting a number of events in the UK and Europe for 2024.
In the UK you made the decision to take UK distribution in house. How has becoming a fulfilment centre challenged the wider business? Taking direct control of the UK market ourselves has been a positive move. It allows us to offer our UK trade customers better access to stock and dedicated support with all aspects of their relationship with us. Whilst it does mean we have gone from one customer, to supplying close to 150 in the UK, we have seen a significant corresponding increase in sales that more than justifies the increase in time it takes to manage and ship to lots of individual retail partners. We are experiencing continued growth in demand so will be working with our four agents to grow our UK dealer network over the 2024 season.
The success of this project has also led to us moving to expand this direct to dealer strategy into Ireland and some other export territories where we do not have existing distribution partners.
There will be more details released on this in the coming months.
48 | March 2024
www.bikebiz.com
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