NEWS HUB
Orange Bikes set for ‘a new dawn’
THE future of Orange Bikes has been secured after an announcement confirmed the heritage MTB brand is set to resume trading. As part of a restructure, Orange Bikes has successfully acquired its UK frame manufacturing partner, Bairstows Sheet Metal, and will continue to operate under the ownership of Ash Ball.
This is a significant development that brings Orange one step closer to having the entire company exist under one roof. With this acquisition, Orange will be able to streamline
operations and create a more efficient production process. The new facility, two miles from its current headquarters,
will serve as the new home for Orange Bikes. It will house both frame fabrication facility and bike assembly. This integration will enable Orange to
have greater control over the manufacturing process, ensuring the highest quality standards for its bikes. From the delivery of the aluminium at one
end of the factory, to the shipment of complete bikes from the other, Orange is hoping to have a “seamless and efficient workflow” moving forward. Through the streamlining of the business, Orange has been able to preserve jobs and reinforce the stability of the brand.
Alans BMX appointed UK and European distributor for Torker
ALANS BMX is the new home for Torker BMX products in the UK and Europe. Torker, the beloved BMX brand that dominated tracks in the 80s and late 90s is back and ready to continue its winning legacy with a new generation. Bill Ryan, owner of Supercross BMX and Speedline, has
purchased not only the Torker brand, but also Torker’s sister brand – Max, reuniting the two Johnson Family brands for the first time since 1985. The brand will debut several styles, sizes, and models
of frames at DirtyFest 2024 in Temecula, California. Styles will include Retro frame/ fork sets, Modern-Retro frame/ fork sets, and a line of fully Modern chromoly race frames that will carry Torker’s signature twin-top- tube.
Max pants and Torker apparel have already started shipping.
Windwave to supply Lightweight
LIGHTWEIGHT, the German technology company known for its handcrafted, high- performance carbon wheelsets, has entered
into an exclusive distribution partnership with Windwave. This collaboration marks a strategic move to elevate the accessibility of Lightweight’s products in the UK and Ireland. Luke Leuillette, Windwave’s commercial manager, said: “Being chosen as the sole distributor for the UK and Eire is a great privilege for our team. It’s a fantastic brand, which perfectly complements our existing portfolio.” Stock will be arriving at Windwave from early March 2024.
Wonderlube launches and seeks trade partners
WONDERLUBE, the Wales-based start- up, has launched with a new cycle chain lube for all conditions and all riding types. The team behind Wonderlube promises that its one product will “work in all conditions and any usage situation”. The brand is brought to market by bike industry veteran Mark Almond who says that Wonderlube cleans and protects in one step and was developed to offer “a simple to understand and highly effective solution at a great price”. Wonderlube is now seeking trade partners with trade pricing deals, no MOQs and bulk workshop options also available.
10 | March 2024
www.bikebiz.com
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