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FAFF-FREE REPAIRS T


he world is changing.


And, with the world at their fingertips, consumers are changing with it.


From your phone in 2024, you can order the weekly food shop, a takeaway, a new kitchen, and even get your car collected, serviced and delivered home. With everything available at the click of a button, consumers are starting to demand a similar service from the bike industry. Step forward Fettle.


Founded in 2019 as a London-based start-up, Fettle has always had a mission to “reinvent repair”. This reinvention aims to take bike maintenance into a new era by blending old school expertise with tech-led innovation. In Fettle’s words, putting the cyclist first and keeping the


UK’s riders riding. In March last year, the business announced a partnership


with Kwik Fit, the well-known automotive servicing and repair company. This collaboration saw Fettle launched in three Kwik Fit centres across London and Bristol. The partnership went so well that, in January, Fettle announced its acquisition by Kwik Fit. “Our positive experience as partners was the foundation for the acquisition agreement,” explains Jeyda Heselton, founder


www.bikebiz.com


of Fettle, who will continue to lead the company. “It’s been really encouraging for all sides to see how similar the pain points of the bike servicing industry are to those in motoring. On the Fettle side, it’s been great to lean on the expertise of a company that’s been operating a national service network for over half a century.” The initial three locations in London and Bristol were a


March 2024 | 13


Fettle has come a long way since its founding in 2019. After recently being acquired by Kwik Fit, Daniel Blackham caught up with founder Jeyda Heselton


Jeyda Heselton, Fettle founder and Mark Slade, managing director of Kwik Fit.


Fettle has teamed up with Brompton Bike Hire at workshops in London and Bristol


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